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Every creative design agency has one of these in place and claims it to be unique. Our process has been built through trial and error, care and attention, a lot of listening and constant refinement. What we have now is a well oiled creative process that is proven to deliver results.
In your marketing discovery session, we’ll learn about your business. Together we will analyse your goals and objectives. Where you are now vs where you want to be. We will be asking you lots of simple questions to understand your marketing objectives. Once we are engaged we will carry out extensive market research. Giving us a great insight into your business, personas and KPI’s. We value a meeting with all the key decision-makers. This will help to clearly understand the timescale, vision and objectives for the marketing project. We will then relate this to your sales and marketing goals.
We love ideas. Throwing everything and anything across the table in a bid to break new ground. We can show our experience with ideas that worked or rule out marketing executions that fell short of the mark. With the personas and KPI’s outlined our team will develop campaign ideas that will reach your intended audience. Here we can discuss the deliverables of the project. For offline marketing solutions, your campaign may incorporate packaging design, brochure design, PowerPoint presentation design. For online marketing solutions, it may include copywriting, videography or social media content creation.
We transform ideas into concepts or comprehensive documents to carry forward. It’s important we have consistency running through the entire marketing strategy. To carry out an effective campaign, the planning, project management and graphic design must all be working cohesively together. We discuss the concepts with you. Share “Work in Progress” documents and welcome all feedback during this stage. From here we review and adjust, tweaking where necessary the preferred direction.
Executing all the agreed deliverables on time is something we value highly. Whilst the graphic design and marketing teams are busy working on developing concepts. The project management will be closely monitored to ensure everything is working in accordance with the agreed milestones. This is the crucial stage where we can test our ideas and make adjustments to artwork before entering the final stages.
Marketing delivery differs from the other services we offer. Often a marketing campaign or marketing strategy will require a longer delivery timeframe. It could be that we are working together for months or even years to achieve what we set out to do. Successful marketing doesn’t happen overnight. It’s a constant process that never sleeps. We set up our online marketing campaigns to track metrics. Real data we can analyse together, refine and improve.
With your marketing campaign underway, we don’t just walk away saying “job done”. This is an opportunity to stay working alongside you as a trusted partner to offer valued support. As your business grows, offering ongoing creative ideas or social media management will hopefully become essential. By the end of the project, there will be no other creative agency that will understand the inner workings of your brand more than we do.
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