Our marketing process will help define goals and objectives. Measure success and create leads or brand awareness.
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A results-driven creative process based on goals and objectives! “We make it simple to share your ideas with your target audiences.”
We love to see ideas executed in the market. No matter your companies marketing strategy or goals we can support your company growth through a multi-channel strategy. Our marketing team is built on comprehensive planning, business focus, metric analysis and adaptive techniques. We can handle marketing campaigns that hit both online and offline channels. Making sure to maximise the exposure whilst considering the budgets set out during the planning stage.
The marketing stage of your journey could be the most important phase, yet often the most overlooked. Many clients invest in branding or web design but forget to think about how their customers will find their company or product. In turn, missing out on crucial ROI (Return On Investment). Once we have built your brand, inclusive of all the brand positioning,brand naming,logo design,brand identity design and web design we will develop a comprehensive roadmap of how, over the next 3, 6 or 12 months you will bring your new ideas to your audience.
If we decide that an online campaign is the best way to target your chosen demographics then we can look at videography,social media strategy and Google Ads. If an offline event is your end goal then event branding, social media management and printing services would be more suitable. At ipulse we have the ability to adapt and deliver the necessary resources and personnel to effectively target your business goals and objectives.
As your business grows, offering ongoing creative ideas will hopefully become essential. By the end of the project, there will be no other creative agency that will understand the inner workings of your brand more than we do. Having a dedicated outsourced marketing department offers your business a strong value proposition. Internal teams with senior talent, content developers, engineers, analysts are expensive and complex to manage. We’re here to help reduce marketing department costs by 70+%
We offer a full range of digital and traditional marketing services across B2B and B2C sectors. Find out how one of Hong Kong’s leading marketing agencies can help you today.
The Creative Process
Every creative design agency has one of these in place and claims it to be unique. Our process has been built through trial and error, care and attention, a lot of listening and constant refinement. What we have now is a well oiled creative process that is proven to deliver results.
In your marketing discovery session, we’ll learn about your business. Together we will analyse your goals and objectives. Where you are now vs where you want to be. We will be asking you lots of simple questions to understand your marketing objectives. Once we are engaged we will carry out extensive market research. Giving us a great insight into your business, personas and KPI’s. We value a meeting with all the key decision-makers. This will help to clearly understand the timescale, vision and objectives for the marketing project. We will then relate this to your sales and marketing goals.
We love ideas. Throwing everything and anything across the table in a bid to break new ground. We can show our experience with ideas that worked or rule out marketing executions that fell short of the mark. With the personas and KPI’s outlined our team will develop campaign ideas that will reach your intended audience. Here we can discuss the deliverables of the project. For offline marketing solutions, your campaign may incorporate packaging design,brochure design,PowerPoint presentation design. For online marketing solutions, it may include copywriting,videography or social media content creation.
We transform ideas into concepts or comprehensive documents to carry forward. It’s important we have consistency running through the entire marketing strategy. To carry out an effective campaign, the planning, project management and graphic design must all be working cohesively together. We discuss the concepts with you. Share “Work in Progress” documents and welcome all feedback during this stage. From here we review and adjust, tweaking where necessary the preferred direction.
Executing all the agreed deliverables on time is something we value highly. Whilst the graphic design and marketing teams are busy working on developing concepts. The project management will be closely monitored to ensure everything is working in accordance with the agreed milestones. This is the crucial stage where we can test our ideas and make adjustments to artwork before entering the final stages.
Marketing delivery differs from the other services we offer. Often a marketing campaign or marketing strategy will require a longer delivery timeframe. It could be that we are working together for months or even years to achieve what we set out to do. Successful marketing doesn’t happen overnight. It’s a constant process that never sleeps. We set up our online marketing campaigns to track metrics. Real data we can analyse together, refine and improve.
With your marketing campaign underway, we don’t just walk away saying “job done”. This is an opportunity to stay working alongside you as a trusted partner to offer valued support. As your business grows, offering ongoing creative ideas or social media management will hopefully become essential. By the end of the project, there will be no other creative agency that will understand the inner workings of your brand more than we do.
Teaming up with other bespoke, independent businesses that “punch above their weight” is one of the great joys of being an owner-led business. You, Ben and Goi were wise, fun, creative and pragmatic - and delivered a site we’re proud of - and that’s garnering positive feedback from clients. Thanks a million Steven Crane (Craney) and ipulse | Creative Design AgencyThanks very much
Working with ipulse has been a wonderful journey! The whole team is just so professional, so imaginative and really dedicated to creating something new and inspiring. They help us to visualize our business vision and more than that, they bring out the uniqueness of our brand identity. Highly recommended!
Steven and his team immediately analysed our needs to create a differentiated brand identity. Compared to other branding agencies, Ipulse produced intelligent substance instead of superficial eye candy.
What a joy it’s been to work with Craney, Ben and Goi. Such an easy exchange of ideas. They’re creative, collaborative, patient and pragmatic. They’re also generous with advice and guidance and really responsive. And they do lovely work.Definitely our go-to team now.
As we looked at how best to bring the Cleatskins brand to Asia, we really were starting from scratch. I’d heard about Ipulse through various networks and knew they had experience bringing products to market through creative campaign work. They were excellent from the start, clearly understood our brand and ambition for the business and how to execute the ideas we brainstormed together. They developed a campaign strategy to launch the brand that covered social media marketing, web design, photography, videography and overall branding and graphic design disciplines. We now have a solid foundation for our product that we can build upon over the coming seasons.Would recommend them to anyone. They are a great team who I have thoroughly enjoyed working with
I highly recommend Ipulse for a startup company! They have helped me to prepare everything I need. I reached out to them when I had no idea about marketing. We talked through all the process and made a comprehensive plan, more importantly, tailored to my needs! I am very satisfied with their services, including the logo design, website idea and creation, filming, social media planning etc. Excellent artwork and well organised! I dont need to worry about the progress because they always finish the things on time. They are just amazing!!!
Working with ipulse was brilliant! They helped bring the vision for my brand and website to life and I am thrilled with the end result. They were incredibly efficient and responsive, and guided me along the process, as this was all completely new to me. I highly recommend ipulse for anyone looking to start a business or elevate their current branding and online presence.
iPulse is a great creative agency, their team gave us a clear and efficient brief and instructions to us and produce high quality work. We are very satisfied with the outcome and we will definitely find them for our next project!