To build a successful brand you need an agency that fuses creative ideas with a well-managed process in order to efficiently deliver all the moving parts on time.
/ branding /
A word, given to a creative process that we designers love nothing more! Probably, the biggest question we help clients answer is “what is branding?”
So what is branding, and why have you landed on this page?
Commonly, the people we meet are from two camps:
The first being a new startup (SME) or an Entrepreneur. They have the idea but need a creative design agency to bring their ideas to life.
The second is a company that requires corporate branding. They have no longer communicate the correct message to their audience. They need fresh ideas from a creative design agency to re-energise their brand. Steering them towards their newly defined business goals.
To carry out a successful branding exercise there are several steps required. We start with the brand positioning. This is the process of understanding how your brand fits into the ecosystem of competitors, stakeholders, and customers. Developing a tailored brand strategyhelps understand where a brand has been, its current market position and its long-term goals. Within these stages, we will also explore the benefits of professional market research, brand naming or brand content writing. With these foundations successfully in place, our team can conceptualise your brand identity. Accompanied bycomprehensive brand guidelines for your business. Our agency takes on every branding project as an opportunity to become a long term, invested partner in the growth of your business. We offer a full suite of brand managementand marketingsolutions.
Branding or Rebranding. We have crafted a process over the last 17 years which delivers results. Across a wide range of B2B and B2C industries, we are a proven partner of creative services and solutions.
The Creative Process
Every creative design agency has one of these in place and claims it to be unique. Our process has been built through trial and error, care and attention, a lot of listening and constant refinement. What we have now is a well oiled creative process that is proven to deliver results.
There are two discovery phases. The first, when you pick up the phone and we speak for the first time. We will be asking you lots of simple questions to understand your branding project. The second discovery phase happens once we are engaged. We value a meeting with all the key decision-makers. This will help to clearly understand the timescale, vision and objectives for the branding project. We will then relate this to your sales and marketing goals.
ipulse is built on IDEAS. When choosing a creative design agency, you need a proven creative team that has the experience and passion to create a unique brand for your business. Our work proudly showcases hundreds of original creative ideas. Proven to work across B2B and B2C industries.
Earlier we mentioned the importance of choosing a creative design agency that can manage processes. Executing all the agreed deliverables on time is something we value highly. Whilst the graphic design and web design teams are busy working on developing concepts. The project management will be closely monitored to ensure everything is completed on time.
The number of times we meet new clients that say that they don’t own their design files from previous agencies is astonishing. At ipulse we believe that what we create together you own. At the end of the project, we will professionally deliver all materials. They will be packaged to industry standards and delivered alongside brand management support should you require it.
With the brand identity proudly unveiledand the brand strategy executed. This is where we can stay working alongside you as a trusted partner to offer valued support. As your business grows, offering ongoing creative ideas will hopefully become essential. By the end of the project, there will be no other creative agency that will understand the inner workings of your brand more than we do.
Kind Words About Our Branding Services.
“Steven's company ipulse has on countless occasions delivered us with an excellent final product whether that be a product rebrand or a fully functional website set out to our exact specifications. I would recommend Steven and his ipulse team to anyone looking for world class design solutions.”
Commercial Head - C&S Brands at Carlsberg Brewery Hong Kong Limited
“I am very pleased with the outcome of all the design work as well as the website solution Steven and his team delivered for clarity/smart energy™. They were very responsive and offered professional guidance whatever I frankly did not know the answers to.”
Founder & CEO of clarity/ smart energy
“We are extremely happy with our choice in partnering with Steven and iPulse, collectively they are very strong in terms of creativity across branding and web design. They have a very talented team of in-house designers and programmers that really understood our vision for M Yachts.”
Jan Ole Hagen
CEO & Co Founder at Myachts
“We are delighted with the outcome of our new Redback Specialty Coffee Brand. Steven and the ipulse team worked with us to get through a significant amount of work in a very short space of time. They were responsive, respected even the tightest deadlines.”
Director Redback Speciality Coffee
Partner with our Hong Kong Branding Agency today and start your journey to creating a successful brand.