Branding Agency Work

Branding or Rebranding. We have crafted a process over the last 18 years which delivers results. Across a wide range of B2B and B2C industries, we are a proven partner of creative services and solutions.

The Creative Process

Every branding agency has one of these in place. We have refined our process has through trial and error, care and attention and listening. What we have now is a well oiled creative process that is proven to deliver results.

Discover

There are two discovery phases—the first is when you pick up the phone, and we speak for the first time. The second discovery phase happens once we are engaged. We value a meeting with all the key decision-makers. We will be asking you lots of simple questions to understand your branding project. We strive to clearly understand the timescale, vision and objectives for the project. We will then build this around your sales and marketing goals or web design requirements.

Ideas

ipulse is built on IDEAS. When choosing a branding agency, you need a proven creative team with the experience and passion for creating a unique brand for your business. Our work proudly showcases hundreds of original creative ideas. Proven to work across B2B and B2C industries.

Design

We transform ideas into concepts. We present these by showcasing the brand across more than just business card & stationery design. We always show our concepts across brand identity, brand positioning, A choice of photography and a web design if the project requires. We then discuss the ideas with you. Welcoming all feedback and, from there, deciding on which direction to proceed.

Develop

Earlier, we mentioned the importance of choosing a branding agency that can manage processes. Executing all the agreed deliverables on time is something we value highly. Whilst the graphic design and web design teams are busy working on the deliverables. A project manager will closely monitor to ensure our high level of customer service is maintained and completed on time.

Delivery

The number of times we meet new clients that say that they don’t own their design files from previous agencies is astonishing. At ipulse, we believe that what we create together you own. At the end of the project, we will professionally deliver all materials. They will be packaged to industry standards and delivered alongside brand management support should you require it. 

Support

With the brand identity proudly unveiled and the brand strategy executed. We can stay working alongside you as a trusted partner to offer valued support. As your business grows, offering ongoing creative ideas will become essential. By the end of the project, there will be no other branding agency that will understand the inner workings of your brand more than we do.

Kind Words About Our Branding Services.

Sally DellowSally Dellow
07:50 15 Aug 22
Teaming up with other bespoke, independent businesses that “punch above their weight” is one of the great joys of being an owner-led business. You, Ben and Goi were wise, fun, creative and pragmatic - and delivered a site we’re proud of - and that’s garnering positive feedback from clients. Thanks a million Steven Crane (Craney) and ipulse | Creative Design AgencyThanks very much
su xiaosu xiao
08:58 06 Jul 22
Working with ipulse has been a wonderful journey! The whole team is just so professional, so imaginative and really dedicated to creating something new and inspiring. They help us to visualize our business vision and more than that, they bring out the uniqueness of our brand identity. Highly recommended!
Byron WongByron Wong
10:23 05 Jul 22
Steven and his team immediately analysed our needs to create a differentiated brand identity. Compared to other branding agencies, Ipulse produced intelligent substance instead of superficial eye candy.
Sally DellowSally Dellow
06:48 29 Jun 22
What a joy it’s been to work with Craney, Ben and Goi. Such an easy exchange of ideas. They’re creative, collaborative, patient and pragmatic. They’re also generous with advice and guidance and really responsive. And they do lovely work.Definitely our go-to team now.
Simon GalvinSimon Galvin
04:32 13 Jun 22
As we looked at how best to bring the Cleatskins brand to Asia, we really were starting from scratch. I’d heard about Ipulse through various networks and knew they had experience bringing products to market through creative campaign work. They were excellent from the start, clearly understood our brand and ambition for the business and how to execute the ideas we brainstormed together. They developed a campaign strategy to launch the brand that covered social media marketing, web design, photography, videography and overall branding and graphic design disciplines. We now have a solid foundation for our product that we can build upon over the coming seasons.Would recommend them to anyone. They are a great team who I have thoroughly enjoyed working with
mauhei huimauhei hui
02:36 10 Jun 22
I highly recommend Ipulse for a startup company! They have helped me to prepare everything I need. I reached out to them when I had no idea about marketing. We talked through all the process and made a comprehensive plan, more importantly, tailored to my needs! I am very satisfied with their services, including the logo design, website idea and creation, filming, social media planning etc. Excellent artwork and well organised! I dont need to worry about the progress because they always finish the things on time. They are just amazing!!!
Melanie StauntonMelanie Staunton
03:14 12 May 22
Working with ipulse was brilliant! They helped bring the vision for my brand and website to life and I am thrilled with the end result. They were incredibly efficient and responsive, and guided me along the process, as this was all completely new to me. I highly recommend ipulse for anyone looking to start a business or elevate their current branding and online presence.
hiu ching sinhiu ching sin
08:36 24 Mar 22
iPulse is a great creative agency, their team gave us a clear and efficient brief and instructions to us and produce high quality work. We are very satisfied with the outcome and we will definitely find them for our next project!
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Inside a Hong Kong Branding Agency

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Frequently Asked Questions

With the role of a branding agency forever changing, we still feel that an agency’s essence should firstly be ideas. Followed by a willingness to listen, understand and align themselves with your business and objectives to support your goals creatively.

Our clients value having one central contact for all their creative needs. Productivity increases, the process is streamlined by having one main line of communication. Most importantly, one creative director oversees the creatives, so everything we design has a consistent style and brand DNA.

Branding is an extensive list of graphic design related choices, processes and executions around but not exclusive to a company, a person or a product. It can help a company convey their ethics or tell a story on the first visit to its website. It can help an actor portray that they are not just an actor and can do more than one line of work, or it can also help position a product to an audience through photography and a lifestyle alignment. Branding has become far more significant than a logo on a business card.

A logo is an item on a list of deliverables that a creative design agency should supply when undergoing a branding project. Nevertheless, a logo is an essential part of your companies image but should not be the primary focus if branding is what you require.

Branding can and often does take many months to complete. Depending on the scope of work and deliverables required from the client, the creative agency may have to undergo substantial market research, analysis, creative development, execution and so on to achieve the desired result. The costs are generally a result of time, personnel and the trust that you will receive a professional outcome.

A creative design agency can efficiently carry out branding if both parties are clear on the deliverables. Generally speaking, a branding exercise for an SME business could take between 3-4 months. The added time often comes from a disjointed feedback loop, a misguided brief or a change of direction.