To build a successful brand you need Hong Kong’s leading Branding Agency! We fuse together creative ideas with a well-managed process in order to efficiently deliver all the moving parts on time.
/ branding /
A word, given to a creative process that we designers love nothing more!
Probably, the biggest question we help clients answer is “what is branding?”
So what is branding, why have you landed on this page and what makes us Hong Kong’s leading branding agency?
There are several steps to the branding process. We start with brand positioning—a method of understanding how your brand fits into the ecosystem of competitors, stakeholders, and customers. Developing a tailored brand strategy helps understand where a brand has been, its current market position and its long-term goals. We will also explore the benefits of professional market research, brand naming, or brand content writing within these stages. With the foundations in place, our team can conceptualise your brand identity. With the support of comprehensive brand guidelines, you will have an explicit manual of the dos and don’ts of applying your brand. Our branding agency takes on every branding project as an opportunity to become a long term partner in the growth of your business. We also offer a full suite of brand management and marketing solutions.
Branding or Rebranding. We have crafted a process over the last 17 years which delivers results. Across a wide range of B2B and B2C industries, we are a proven partner of creative services and solutions.
Every branding agency has one of these in place. We have refined our process has through trial and error, care and attention and listening. What we have now is a well oiled creative process that is proven to deliver results.
There are two discovery phases—the first is when you pick up the phone, and we speak for the first time. The second discovery phase happens once we are engaged. We value a meeting with all the key decision-makers. We will be asking you lots of simple questions to understand your branding project. We strive to clearly understand the timescale, vision and objectives for the project. We will then build this around your sales and marketing goals or web design requirements.
ipulse is built on IDEAS. When choosing a branding agency, you need a proven creative team with the experience and passion for creating a unique brand for your business. Our work proudly showcases hundreds of original creative ideas. Proven to work across B2B and B2C industries.
We transform ideas into concepts. We present these by showcasing the brand across more than just business card & stationery design. We always show our concepts across brand identity, brand positioning, A choice of photography and a web design if the project requires. We then discuss the ideas with you. Welcoming all feedback and, from there, deciding on which direction to proceed.
Earlier, we mentioned the importance of choosing a branding agency that can manage processes. Executing all the agreed deliverables on time is something we value highly. Whilst the graphic design and web design teams are busy working on the deliverables. A project manager will closely monitor to ensure our high level of customer service is maintained and completed on time.
The number of times we meet new clients that say that they don’t own their design files from previous agencies is astonishing. At ipulse, we believe that what we create together you own. At the end of the project, we will professionally deliver all materials. They will be packaged to industry standards and delivered alongside brand management support should you require it.
With the brand identity proudly unveiled and the brand strategy executed. We can stay working alongside you as a trusted partner to offer valued support. As your business grows, offering ongoing creative ideas will become essential. By the end of the project, there will be no other branding agency that will understand the inner workings of your brand more than we do.
As a startup business, you want to get your name out there and reach as…
Read More
How to Develop a Startup Marketing Strategy When we hear the word “marketing,” we often…
Read More
As you know, starting a business is no easy task. It takes a lot of…
Read MoreWith the role of a branding agency forever changing, we still feel that an agency’s essence should firstly be ideas. Followed by a willingness to listen, understand and align themselves with your business and objectives to support your goals creatively.
Our clients value having one central contact for all their creative needs. Productivity increases, the process is streamlined by having one main line of communication. Most importantly, one creative director oversees the creatives, so everything we design has a consistent style and brand DNA.
Branding is an extensive list of graphic design related choices, processes and executions around but not exclusive to a company, a person or a product. It can help a company convey their ethics or tell a story on the first visit to its website. It can help an actor portray that they are not just an actor and can do more than one line of work, or it can also help position a product to an audience through photography and a lifestyle alignment. Branding has become far more significant than a logo on a business card.
A logo is an item on a list of deliverables that a creative design agency should supply when undergoing a branding project. Nevertheless, a logo is an essential part of your companies image but should not be the primary focus if branding is what you require.
Branding can and often does take many months to complete. Depending on the scope of work and deliverables required from the client, the creative agency may have to undergo substantial market research, analysis, creative development, execution and so on to achieve the desired result. The costs are generally a result of time, personnel and the trust that you will receive a professional outcome.
A creative design agency can efficiently carry out branding if both parties are clear on the deliverables. Generally speaking, a branding exercise for an SME business could take between 3-4 months. The added time often comes from a disjointed feedback loop, a misguided brief or a change of direction.
