Niseko Car Club

Developing a luxury, experience brand, capable of attracting overseas clientele.

Niseko Car Club was conceived for the sole purpose of providing an elite group of car enthusiasts with all their luxury, classic and supercar
requirements and desires.

Starting with the vision and mission of the brand, we worked alongside the Niseko Car Club and the team to create a clear and unique brand identity. Helping to establish the brand with a solid foundation to build as well as a base to launch from into their chosen market.

Date
2021
Services
Brand Identity / Brand Guidelines / Brochure Design / PowerPoint Presentation Design / Business Card & Stationary Design / Web Design Services / WordPress / Support & Maintenance

Situated in Niseko we wanted to capture the essense of the region whilst keeping the brand looking classy.

Niseko and its region within Japan are known for many things but its scenic driving routes may be one that falls short of common knowledge. We wanted to capture Mt Yotei, the picturesque roads and the symbol of the region into the brand identity.

Paired with a locally appropriate font, suitable for translation and in keeping with the luxury feel we created the Niseko Car Club brand and logo mark and began on the journey of application!

Building a solid foundation to grow was the order of the day with this website build.

Brochure websites can sometimes be tricky. Knowing how much content to show and who to give access to was a topic we worked alongside the team at Niseko Car Club to define. We built the website using WordPress which gave a really agile and scalable solution to develop in the future. We created a members login section to the front-end which gave security whilst creating a prestigious feel. Unique member, log in details meant their team could issue these out to members giving them more information on pricing, availability and booking.

What was made apparent was the need for future development throughout the website. New sections to be added and the unveiling of the marketplace and online booking system. Our designers and developers in-house worked together to ensure this was all possible with the chosen framework and website logic.

I was looking for a proven branding agency to help support my new business launch in Japan. From my time in Hong Kong, I knew that the team at ipulse would be able to execute my ideas across branding, web design, and marketing materials I needed.

Henry Turner Founder & CEO of Niseko Car Club

There is always a place for traditional graphic design.

As part of the project deliverables, we created a series of brochures highlighting the Niseko to Tokyo Tour. The tour itinerary was outlined through a day by day breakdown featuring points of interest along the day and a feature on the 5-star hotel members would be staying in at the end of each leg. The Garage section featured the array of supercars on offer for the journeymen, highlighting car specifications.

We are still working alongside Niseko Car Club to help develop the brand and be their go-to partner for creative solutions.