Market research, focus groups and market reports are valuable, however, as an agency, we can still deliver results without them.
As a creative design agency, we do not insist on the client to carry out market research and focus groups in order for us to deliver a successful rebrand for the company. Although there is value in this approach, it is often the case that the client cannot afford to wait the 10-12 weeks it can take to formulate this report through carrying out a series of focus groups. Our team will always carry out independent research and work alongside the client to understand their business objectives, competitive advantages and market comparisons.
By undertaking our own consultancy led approach we use these findings as a design brief and use it to formulate our strategy and designs.