Struggling to give your brand a unique, professional, and memorable name? Look no further. Our dedicated team is here to help. With a proven track record of assisting businesses worldwide with branding and in choosing names that perfectly align with their style and purpose, we’re ready to bring our expertise to your brand naming journey.

In a competitive market like Hong Kong, a well-crafted brand name is more than just a label; it’s a strategic asset – like your brand logo. It encapsulates your core values and purpose, sets you apart from the crowd, and captures your desired market share.

brand naming discovery document

Brand naming portfolio.

Why choose ipulse for your brand naming?

Building a strong bond with consumers relies on grasping your business’s core essence. Our committed team has collaborated with diverse enterprises recognising the imperative of evolving and reshaping their brands to thrive. We offer inventive, strategic, and progressive approaches to simplify and elevate your brand’s character.

Local Expertise

Our brand names combine worldwide inspiration with Hong Kong’s unique culture, ensuring your brand stands out in the local market.

Data-Driven Creative

We use data and market insights to create names that are not only creative but statistically effective in your competitive landscape.

Trademark Expertise

We conduct thorough checks to ensure that our brand names are both creative and legally and digitally secure for your brand’s success.

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What our customers have to say.

Bart LeapBart Leap
05:55 28 Feb 24
Steven and his team have been great. They provided a thorough analysis of my digital marketing business and helped me come up with a fresh and clear brand identity
Habitat HokkaidoHabitat Hokkaido
03:08 15 Feb 24
Craney is a creative and experienced designer who understands Start-Ups! We teamed up with him again to help launch our Japan real estate business and the result is solid and striking.It catapulted Habitat Hokkaido to feature alongside long-established brands in our industry. Thanks again, Craney and your team for another superb job!
C&B HKC&B HK
07:03 30 Nov 23
Helped with the development of our website and was a pleasure to work with. Very satisfied overall and would definitely recommend.
Alex EssonAlex Esson
00:58 12 Jan 23
ipulse were a pleasure to work with and I would highly recommend them to companies looking for website-related services.I engaged ipulse in 2022 to design and develop a website for my company in Hong Kong, which provides consulting services to financial institutions in Asia. In short, Steven and his team were brilliant. The team were incredibly proactive and efficient and were always happy to jump on a call to discuss the project and were flexible in meeting my demands. Over the coming years, I expect to continue to build upon the website created by ipulse and I will undoubtably engage them for future projects.
Martin WangMartin Wang
06:58 22 Dec 22
ipulse has just completed branding and website revamp projects for my organization. I would sincerely recommend ipulse because it is a brilliant creative agency with the combination of high quality design work, professionalism and efficiency. They're very professional in brand identity and web design.They discussed with us to get a good understanding of the business, conduct extensive research on competitors before they started on the design works. The work they eventually delivered was very high quality and very relevant to our business context and the culture of the target market. Working with Steven and his team is truly a nice experience.
Sally DellowSally Dellow
07:50 15 Aug 22
Teaming up with other bespoke, independent businesses that “punch above their weight” is one of the great joys of being an owner-led business. You, Ben and Goi were wise, fun, creative and pragmatic - and delivered a site we’re proud of - and that’s garnering positive feedback from clients. Thanks a million Steven Crane (Craney) and ipulse | Creative Design AgencyThanks very much
su xiaosu xiao
08:58 06 Jul 22
Working with ipulse has been a wonderful journey! The whole team is just so professional, so imaginative and really dedicated to creating something new and inspiring. They help us to visualize our business vision and more than that, they bring out the uniqueness of our brand identity. Highly recommended!
Byron WongByron Wong
10:23 05 Jul 22
Steven and his team immediately analysed our needs to create a differentiated brand identity. Compared to other branding agencies, Ipulse produced intelligent substance instead of superficial eye candy.
Sally DellowSally Dellow
06:48 29 Jun 22
What a joy it’s been to work with Craney, Ben and Goi. Such an easy exchange of ideas. They’re creative, collaborative, patient and pragmatic. They’re also generous with advice and guidance and really responsive. And they do lovely work.Definitely our go-to team now.
Simon GalvinSimon Galvin
04:32 13 Jun 22
As we looked at how best to bring the Cleatskins brand to Asia, we really were starting from scratch. I’d heard about Ipulse through various networks and knew they had experience bringing products to market through creative campaign work. They were excellent from the start, clearly understood our brand and ambition for the business and how to execute the ideas we brainstormed together. They developed a campaign strategy to launch the brand that covered social media marketing, web design, photography, videography and overall branding and graphic design disciplines. We now have a solid foundation for our product that we can build upon over the coming seasons.Would recommend them to anyone. They are a great team who I have thoroughly enjoyed working with
mauhei huimauhei hui
02:36 10 Jun 22
I highly recommend Ipulse for a startup company! They have helped me to prepare everything I need. I reached out to them when I had no idea about marketing. We talked through all the process and made a comprehensive plan, more importantly, tailored to my needs! I am very satisfied with their services, including the logo design, website idea and creation, filming, social media planning etc. Excellent artwork and well organised! I dont need to worry about the progress because they always finish the things on time. They are just amazing!!!
Melanie StauntonMelanie Staunton
03:14 12 May 22
Working with ipulse was brilliant! They helped bring the vision for my brand and website to life and I am thrilled with the end result. They were incredibly efficient and responsive, and guided me along the process, as this was all completely new to me. I highly recommend ipulse for anyone looking to start a business or elevate their current branding and online presence.
hiu ching sinhiu ching sin
08:36 24 Mar 22
iPulse is a great creative agency, their team gave us a clear and efficient brief and instructions to us and produce high quality work. We are very satisfied with the outcome and we will definitely find them for our next project!
Adrian LiAdrian Li
09:05 29 Oct 21
It has been a true pleasure working with the ipulse team. Steven and Ben are excellent in bringing the vision of a firm to life and executing on every element of our project needs within a tight timeline. I am proud of the branding and thanks to Steven and his team my firm's website is both functional and beautiful. I highly recommend using ipulse as one's go-to branding agency.
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Our proven naming development process

While each brand naming development process is distinct, certain consistent elements must be carried out. At ipulse, we adhere to a distinct six-step naming discovery approach.

1. Project Initiation

Start your brand naming journey with a clear vision. Define objectives and research the landscape to set the stage for success. Our expertise in this phase ensures your brand strategy is on the right path from the beginning.

2. Creative Brief

Our creative briefs are the blueprint for naming success. We help you define your brand’s identity, values, and naming criteria, ensuring every option aligns perfectly with your brand’s essence.

3. Ideation

Experience the magic of creativity. We brainstorm a wealth of name ideas and meticulously refine them to present you with the most promising options, all in line with your brand criteria.

4. Screening & Evaluation

Leave no stone unturned. We conduct rigorous checks for trademark and domain availability and analyse names linguistically. Focus group feedback ensures you get the brand names that resonate.

5. Name Selection & Launch

The big reveal! We guide you in selecting the perfect name and oversee its implementation across all brand assets, like your brand logo. A successful launch strategy ensures your new brand identity shines.

We'd love to hear from you.


Read more about our work.

Frequently asked questions.

Choosing the right brand name involves a combination of brand creativity and strategy. Consider your brand’s identity, target audience, and long-term goals. A name that aligns with your brand’s values and resonates with your audience is key.

Memorable brand names are typically short, easy to pronounce, and distinct. Uniqueness is vital to stand out in a crowded market. Avoid generic terms and aim for something that captures your brand’s essence.

Yes, having a name that reflects your brand’s values and position can create a stronger connection with your audience. It communicates authenticity and helps build trust. It’s a valuable element in your brand’s identity.

To ensure legal protection, consider trademark registration. This safeguards your brand name from unauthorized use. It’s a crucial step to prevent conflicts and secure exclusive rights to your brand name.

Yes, your brand name can impact your SEO and online visibility. A brand name that incorporates relevant keywords or phrases can enhance your search engine rankings. It can also make your brand more discoverable and memorable to online audiences, contributing to improved visibility. However, it’s important to strike a balance between keyword relevance and brand identity to ensure a meaningful and effective online presence.