A B2B results-driven campaign targetting gym franchises throughout Asia Pacific.
We were engaged to work alongside the team at Life Fitness. They were seeking a creative agency in Hong Kong that could deliver a B2B marketing campaign targetting Anytime Fitness Gym franchises throughout Asia.
The aim of the campaign was to bring through the benefits for Anytime Fitness franchises to choose Life Fitness to refresh their gym equipment and provide a strong global partnership that has the experience in driving membership sales and customer satisfaction.
DISCOVER YOUR LEGACY helped bridge the gap between brand and audience.
Creating a tagline for the campaign was an idea the client had not considered. The tagline was created by our team and brought a focus to the campaign that we could then run assign to the key visual and run throughout the marketing assets.
We had to create a campaign tagline that worked for both B2B and B2C audiences as we were targetting the gym services at towards gym owners but the campaign positioning, marketing strategy and design assets had to be applicable for the gym owners to push out to their members.
With video being the most engaging way to reach your audience we built this into our marketing strategy.
The team at Life Fitness wanted a way to encourage gym owners to refresh their gym. With video being the most engaging way to market ideas, we created a short promotional video to convey the key messages of the campaign, the benefits of an ongoing partnership with Life Fitness and to showcase the lucrative posibilities they could bring to their location.
Developing a multi-channel marketing campaign aimed at Asia Pacific gym owners.
We created a series of campaign marketing materials including posters, social media content, email marketing templates, sales & marketing documents and brochures to equip the Life Fitness sales representatives and gym owners with the tools they needed to either sell in the gym refresh or promote their newly refreshed gym to their members.
Bespoke brochure design complete with unique content and copywriting.
Working closely with our copywriters we developed separate pagination documents which worked as the skeleton to build the sales and marketing documents. Looking through previous versions and with the new vision of the campaign in motion, we set to work creating the content that would make up the literature.
Highlighting the new facility designs, product ranges and benefits of keeping members engaged was all done through a mix of text, infographics and imagery to create a comprehensive document to send on to gym owners.