Is your business able to clearly define its core values and purpose, not just through aesthetics like a stylish website, captivating logo, or clever slogan, but by delivering a meaningful customer experience? Crafting a brand strategy is essential to shape both your brand identity and the overall customer journey.

Your brand strategy encompasses more than just creative elements; it permeates every aspect of your daily business operations, ultimately defining your place in the market. Once your positioning strategy is established, your brand strategy aligns seamlessly beneath it, infusing your business with distinctiveness and character. A robust brand strategy is imperative for setting your business apart and capturing the desired market share.

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Brand strategy portfolio.

Why choose ipulse for your brand development?

Building a strong bond with consumers relies on grasping your business’s core essence. Our committed team has collaborated with diverse enterprises recognising the imperative of evolving and reshaping their brands to thrive. We offer inventive, strategic, and progressive approaches to simplify and elevate your brand’s character.

Market Differentiation

Brand strategy helps distinguish your business, making it memorable and unique, attracting and retaining customers.

Consistent Messaging

It ensures consistent communication, fostering trust and loyalty among customers.

Sustainable Growth

A strong brand strategy fuels long-term growth by enhancing brand recognition, value, and market position.

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What our customers have to say.

Solomon AdamovSolomon Adamov
06:08 20 Mar 24
Thanks Ipulse team and in particular Steve for extraordinary work and service. We did complete re-branding of an old Italian skin care brand and the end product looks amazing. Thanks .
Bart LeapBart Leap
05:55 28 Feb 24
Steven and his team have been great. They provided a thorough analysis of my digital marketing business and helped me come up with a fresh and clear brand identity
Habitat HokkaidoHabitat Hokkaido
03:08 15 Feb 24
Craney is a creative and experienced designer who understands Start-Ups! We teamed up with him again to help launch our Japan real estate business and the result is solid and striking.It catapulted Habitat Hokkaido to feature alongside long-established brands in our industry. Thanks again, Craney and your team for another superb job!
07:03 30 Nov 23
Helped with the development of our website and was a pleasure to work with. Very satisfied overall and would definitely recommend.
Alex EssonAlex Esson
00:58 12 Jan 23
ipulse were a pleasure to work with and I would highly recommend them to companies looking for website-related services.I engaged ipulse in 2022 to design and develop a website for my company in Hong Kong, which provides consulting services to financial institutions in Asia. In short, Steven and his team were brilliant. The team were incredibly proactive and efficient and were always happy to jump on a call to discuss the project and were flexible in meeting my demands. Over the coming years, I expect to continue to build upon the website created by ipulse and I will undoubtably engage them for future projects.
Martin WangMartin Wang
06:58 22 Dec 22
ipulse has just completed branding and website revamp projects for my organization. I would sincerely recommend ipulse because it is a brilliant creative agency with the combination of high quality design work, professionalism and efficiency. They're very professional in brand identity and web design.They discussed with us to get a good understanding of the business, conduct extensive research on competitors before they started on the design works. The work they eventually delivered was very high quality and very relevant to our business context and the culture of the target market. Working with Steven and his team is truly a nice experience.
Sally DellowSally Dellow
07:50 15 Aug 22
Teaming up with other bespoke, independent businesses that “punch above their weight” is one of the great joys of being an owner-led business. You, Ben and Goi were wise, fun, creative and pragmatic - and delivered a site we’re proud of - and that’s garnering positive feedback from clients. Thanks a million Steven Crane (Craney) and ipulse | Creative Design AgencyThanks very much
su xiaosu xiao
08:58 06 Jul 22
Working with ipulse has been a wonderful journey! The whole team is just so professional, so imaginative and really dedicated to creating something new and inspiring. They help us to visualize our business vision and more than that, they bring out the uniqueness of our brand identity. Highly recommended!
Byron WongByron Wong
10:23 05 Jul 22
Steven and his team immediately analysed our needs to create a differentiated brand identity. Compared to other branding agencies, Ipulse produced intelligent substance instead of superficial eye candy.
Sally DellowSally Dellow
06:48 29 Jun 22
What a joy it’s been to work with Craney, Ben and Goi. Such an easy exchange of ideas. They’re creative, collaborative, patient and pragmatic. They’re also generous with advice and guidance and really responsive. And they do lovely work.Definitely our go-to team now.
Simon GalvinSimon Galvin
04:32 13 Jun 22
As we looked at how best to bring the Cleatskins brand to Asia, we really were starting from scratch. I’d heard about Ipulse through various networks and knew they had experience bringing products to market through creative campaign work. They were excellent from the start, clearly understood our brand and ambition for the business and how to execute the ideas we brainstormed together. They developed a campaign strategy to launch the brand that covered social media marketing, web design, photography, videography and overall branding and graphic design disciplines. We now have a solid foundation for our product that we can build upon over the coming seasons.Would recommend them to anyone. They are a great team who I have thoroughly enjoyed working with
mauhei huimauhei hui
02:36 10 Jun 22
I highly recommend Ipulse for a startup company! They have helped me to prepare everything I need. I reached out to them when I had no idea about marketing. We talked through all the process and made a comprehensive plan, more importantly, tailored to my needs! I am very satisfied with their services, including the logo design, website idea and creation, filming, social media planning etc. Excellent artwork and well organised! I dont need to worry about the progress because they always finish the things on time. They are just amazing!!!
Melanie StauntonMelanie Staunton
03:14 12 May 22
Working with ipulse was brilliant! They helped bring the vision for my brand and website to life and I am thrilled with the end result. They were incredibly efficient and responsive, and guided me along the process, as this was all completely new to me. I highly recommend ipulse for anyone looking to start a business or elevate their current branding and online presence.
hiu ching sinhiu ching sin
08:36 24 Mar 22
iPulse is a great creative agency, their team gave us a clear and efficient brief and instructions to us and produce high quality work. We are very satisfied with the outcome and we will definitely find them for our next project!
Adrian LiAdrian Li
09:05 29 Oct 21
It has been a true pleasure working with the ipulse team. Steven and Ben are excellent in bringing the vision of a firm to life and executing on every element of our project needs within a tight timeline. I am proud of the branding and thanks to Steven and his team my firm's website is both functional and beautiful. I highly recommend using ipulse as one's go-to branding agency.

Our proven strategy development process

While each brand strategy development process is distinct, certain consistent elements must be carried out. At ipulse, we adhere to a distinct six-step brand refresh approach.

1. Research & analysis

In this phase, extensive market research uncovers trends, while internal assessments identify the company’s current strengths and weaknesses, forming the foundation for strategic decisions.

2. Define brand foundations

Establishing a purpose-driven mission and core values defines the essence of your brand, guiding its actions and resonating with stakeholders.

3. Target audience & positioning

Segmenting the audience and crafting a distinct brand position ensures alignment with consumer needs and effective market positioning.

4. Brand identity creation

Designing a cohesive visual identity and messaging strategy provides a memorable brand image and clear communication of value.

5. Brand implementation

Train employees to embody the brand and execute marketing and communication plans consistent with the established strategy.

6. Brand Monitoring

Utilise performance metrics, feedback, and adaptability to continuously refine the brand strategy, ensuring relevance and success in evolving markets.

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Frequently asked questions.

Brand strategy is a plan that defines how a brand positions itself, stands out from competitors and connects with its target audience. It involves identifying unique value, target market, key messages, and overall direction that guide brand activities. It’s the roadmap for building a successful brand presence.

Brand strategy involves developing a brand’s identity, positioning, and differentiation strategies to create long-term growth. On the other hand, marketing involves using promotional activities like ads, emails, public relations, events and social media to reach and engage target audiences effectively.

A successful brand strategy will ensure you stand out from competitors, connect with your audience and create positive customer experiences. It’s all about doing thorough market research, understanding your target market and having a clear brand positioning. Consistent messaging and visuals across all touchpoints are key to bringing it together for great results.

Brand strategy success is measured using various key performance indicators (KPIs) and qualitative assessments. Common KPIs include brand awareness, customer loyalty, market share, sales, and revenue growth, while qualitative assessments involve understanding brand perception through surveys and feedback.

Yes, we specialise in rebranding and refreshing existing brands. Whether you need a complete overhaul or a subtle update, we can assess your current brand, gather stakeholder and customer insights, and develop a customised strategy. Our branding services cover brand identity design, messaging refinement, and implementation planning to ensure a seamless transition while preserving your brand’s core values.