Brochure Design

A potential new client doesn’t always want to hear “ here is our website and all the information is on there” handing over a printed brochure or emailing an electronic version, which we believe creates a winning first impression for any business. 

Call us old fashioned? However, we always encourage the importance of a company brochure design to successfully support the launch of any new brand. Seanna is a boutique recruitment firm specialising in secretarial and business support within financial services. A newcomer to the London female recruitment market we designed their brochure as a concise introduction to their business, their team and their services. Our design team created layouts that showcase the brand identity its vivid colours and use of typography and chose an overall style of imagery from image libraries that helped Seanna launch in style!

Learn More About Brochure Design In Hong Kong

Over the last 17 years, we have been fortunate to help our clients with an extensive range of brochure design assignments. ipulse is often engaged by our clients to design corporate branding materials that support the sales and marketing of a company. When we are engaged within a branding or rebranding project there is often the need for our team to design a company brochure or PowerPoint presentation design to help explain a new B2B or B2C business or brand to the market.

We follow a full-service approach to help our clients, which are very similar when creating an annual report design or book design. Firstly there is the planning stage where the overall objective for the brochure is discussed and the list of services our agency offers are considered, these would commonly include; copywriting, translation, graphic design, photography and printing services. The importance of mapping out the timeline for the project from the initial design concept stage by our graphic design team to the handover of the final print-ready files to our printing services partners will all be carefully considered in order for the clients delivery date to be achieved. Ipulse can project manage the entire process on the client’s behalf, bringing in key partners into the process so all moving parts are managed by one supplier and the client has the peace of mind that a consistent level of service and quality will be maintained.

We help our clients create a brochure that will be unique to their project by carrying out extensive market research, which will be a foundation for our graphic design team to conceptualise unique and engaging brochure design layouts. We will bring the clients vision for their brochure to life by typesetting in a professional and eligible format and where appropriate create custom infographics to engage the reader in key pieces of information.

Our creative copywriting partners will be crafting beautiful copy that will explain the narrative and if that narrative like in most cases in Asia needs to be told within multiple languages then our copywriters will be equally engaged in order to make sure there is a consistent message and tone throughout the brochure design.

The use of photography within the brochure design is the most important visual ingredient.  We will always push the importance of creative, consistent photography to all our clients. As part of a branding exercise, our team will suggest a suitable style and tone of the image, keeping a clear style throughout the design layout or they will follow what is outlined in the clients brand guidelines.

We also have several partners across a wide range of photographic genres who will excel in capturing the client’s story and build a unique and tailored image library.

Finally, we have a very hands-on relationship with many printing services in Hong Kong and China that specialise in a wide variety of print techniques. And well I have left the best part to last, we are self-confessed print geeks! A dying art in the graphic design industry, however, there is nothing more that we like better than having our heads in books of paper samples, feeling the different weights and textures and having deep and complex discussions with printers on how to create memorable finishes from their vast array of traditional and modern machinery.

If you choose brochure design with ipulse you can be assured you are in good creative hands!

We’d love to hear from you for Brochure Design