Creating an Asian investment brand that reflects a disruptive vision to make an impact in the market.
Chiron is a leading Asian investment group that focuses on high-growth investment opportunities globally, with expertise in technology and financial sectors.
We worked alongside the founding partners to create a clear and unique brand strategy and positioning.
With our vision for the brand agreed, we designed a corporate website and a full suite of marketing materials.
Client
ChironDate
2021Services
Brand Positioning / Brand Strategy / Brand Identity / Brand Guidelines / PowerPoint Presentation Design / Business Card & Stationary Design / Web Design Services / WordPressAccelerating the development of promising, disruptive and emerging technologies.
The partners verbally briefed us on the structure of the company. Three main business lines: Chiron Partners, Chiron Ventures and Chiron Management. Using our experience, we suggested developing a brand that had a clear identity running throughout. We would show this through our concept stage, along with the visuals for the brand.
Creating an Asian investment brand that reflects a disruptive vision to make an impact in the market.
Our chosen concept centred around creating a brand mark within the brand identity. The brand mark was made by taking the letter O and disrupting the circle, causing a glitch-like effect that matches the client’s brief and industry.
This approach allowed us to use three brand colours to distinguish between the three companies. As the business grows, the brand mark can be a visually stand-alone solid icon across all media.
From the initial meeting, the team were able to understand and deliver a beautiful brand tailored to exactly what we wanted, overall highly professional, creative and a joy to work with.
We developed a comprehensive start-up solution, which enabled them to operate immediately in the market.
The ipulse graphic design team developed the brand to consistently run across all marketing channels. With a strong use of typography and imagery, the brand guidelines were finalised. We delivered a PowerPoint presentation design along with the business card and stationary.
Chiron Partners
Working with WordPress offers a start-up business a CMS framework that is scalable and affordable.
Our web design team developed a brochure site for the client. The website reflected the new brand and included the small information they wished to share online. We supported their business with web hosting & support & maintenance and have now successfully designed and launched their new group business website chiron.xyz
You can also see our branding work with their sister company VOR Capital here
Chiron Management
