ipulse ipulse

Your brand is more than just a logo: it’s the bridge to connecting with your mission and vision. With our graphic design and brand strategy expertise, we transform your brand into a valuable asset. It effortlessly conveys your brand narrative, leaving a lasting impression on customers beyond the ‘checkout’.

Experience the transformative power of building a brand identity with ipulse creative agency. With 17 years of expertise, we’ve served a diverse clientele, from budding startups to renowned global corporations, shaping the future of businesses like yours.

QDP Quinta Do Peru Golf & Country Club branding logo detail

Brand identity portfolio.

Cornerstone Technologies logo designed by ipulse creative agency Hong Kong overlays on top of an image of a happy woman driving a sustainable and innovative electric car

Cornerstone Technologies
QDP Quinta Do Peru Golf & Country Club white logo on green golf course

Quinta Do Peru Golf & Country Club
Red neon HK YAU logo designed by ipulse creative agency Hong Kong overlays on top of an interior image of a craft beer warehouse in Hong Kong

HK YAU
Zeal 3d logo imprinted on wall

Zeal Asset Management
Mayfair Branding woman looking at Mayfair logo

Mayfair Wines
M Yachts Logo Overlay With Happy People Jumping Off The Boat

M Yachts

Why choose ipulse for your brand design?

Creating a solid consumer connection hinges on understanding your business identity. Our dedicated team has partnered with various businesses that understood the need to adapt and transform their brands for success. We provide innovative, strategic, and forward-thinking solutions to streamline and enhance your brand identity.

Differentiation

Stand out in a crowded market by crafting a unique brand identity that sets you apart and appeals to customers.

Consistency

Ensure a consistent and cohesive brand image across all touchpoints, fostering trust and recognition.

Emotional Connection

Forge a deeper connection with your audience through a compelling brand story and visual identity, driving loyalty.

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What our customers have to say.

ipulse | Creative Design Agency Hong Kong
ipulse | Creative Design Agency Hong Kong
5.0
Based on 28 reviews
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Alex EssonAlex Esson
00:58 12 Jan 23
ipulse were a pleasure to work with and I would highly recommend them to companies looking for website-related services.I engaged ipulse in 2022 to design and develop a website for my company in Hong Kong, which provides consulting services to financial institutions in Asia. In short, Steven and his team were brilliant. The team were incredibly proactive and efficient and were always happy to jump on a call to discuss the project and were flexible in meeting my demands. Over the coming years, I expect to continue to build upon the website created by ipulse and I will undoubtably engage them for future projects.
Martin WangMartin Wang
06:58 22 Dec 22
ipulse has just completed branding and website revamp projects for my organization. I would sincerely recommend ipulse because it is a brilliant creative agency with the combination of high quality design work, professionalism and efficiency. They're very professional in brand identity and web design.They discussed with us to get a good understanding of the business, conduct extensive research on competitors before they started on the design works. The work they eventually delivered was very high quality and very relevant to our business context and the culture of the target market. Working with Steven and his team is truly a nice experience.
Sally DellowSally Dellow
07:50 15 Aug 22
Teaming up with other bespoke, independent businesses that “punch above their weight” is one of the great joys of being an owner-led business. You, Ben and Goi were wise, fun, creative and pragmatic - and delivered a site we’re proud of - and that’s garnering positive feedback from clients. Thanks a million Steven Crane (Craney) and ipulse | Creative Design AgencyThanks very much
su xiaosu xiao
08:58 06 Jul 22
Working with ipulse has been a wonderful journey! The whole team is just so professional, so imaginative and really dedicated to creating something new and inspiring. They help us to visualize our business vision and more than that, they bring out the uniqueness of our brand identity. Highly recommended!
Byron WongByron Wong
10:23 05 Jul 22
Steven and his team immediately analysed our needs to create a differentiated brand identity. Compared to other branding agencies, Ipulse produced intelligent substance instead of superficial eye candy.
Sally DellowSally Dellow
06:48 29 Jun 22
What a joy it’s been to work with Craney, Ben and Goi. Such an easy exchange of ideas. They’re creative, collaborative, patient and pragmatic. They’re also generous with advice and guidance and really responsive. And they do lovely work.Definitely our go-to team now.
Simon GalvinSimon Galvin
04:32 13 Jun 22
As we looked at how best to bring the Cleatskins brand to Asia, we really were starting from scratch. I’d heard about Ipulse through various networks and knew they had experience bringing products to market through creative campaign work. They were excellent from the start, clearly understood our brand and ambition for the business and how to execute the ideas we brainstormed together. They developed a campaign strategy to launch the brand that covered social media marketing, web design, photography, videography and overall branding and graphic design disciplines. We now have a solid foundation for our product that we can build upon over the coming seasons.Would recommend them to anyone. They are a great team who I have thoroughly enjoyed working with
mauhei huimauhei hui
02:36 10 Jun 22
I highly recommend Ipulse for a startup company! They have helped me to prepare everything I need. I reached out to them when I had no idea about marketing. We talked through all the process and made a comprehensive plan, more importantly, tailored to my needs! I am very satisfied with their services, including the logo design, website idea and creation, filming, social media planning etc. Excellent artwork and well organised! I dont need to worry about the progress because they always finish the things on time. They are just amazing!!!
Melanie StauntonMelanie Staunton
03:14 12 May 22
Working with ipulse was brilliant! They helped bring the vision for my brand and website to life and I am thrilled with the end result. They were incredibly efficient and responsive, and guided me along the process, as this was all completely new to me. I highly recommend ipulse for anyone looking to start a business or elevate their current branding and online presence.
hiu ching sinhiu ching sin
08:36 24 Mar 22
iPulse is a great creative agency, their team gave us a clear and efficient brief and instructions to us and produce high quality work. We are very satisfied with the outcome and we will definitely find them for our next project!
Adrian LiAdrian Li
09:05 29 Oct 21
It has been a true pleasure working with the ipulse team. Steven and Ben are excellent in bringing the vision of a firm to life and executing on every element of our project needs within a tight timeline. I am proud of the branding and thanks to Steven and his team my firm's website is both functional and beautiful. I highly recommend using ipulse as one's go-to branding agency.
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Our proven identity design process

While each brand identity design process is distinct, certain consistent elements must be carried out. At ipulse, we adhere to a distinct six-step brand refresh approach.

1. Brand discovery

In this initial phase, we delve deep into understanding your brand’s essence. We conduct thorough client consultations to grasp your goals, values, and target audience. Additionally, we perform extensive market research to gain insights into your competitors and current industry trends. This phase sets the foundation for the entire brand identity process

2. Brand strategy

Building upon the insights gathered, we formulate a robust brand strategy. This includes defining your brand’s mission, vision, and unique selling propositions (USPs). We also work on characterizing your brand’s voice, personality, and positioning in the market. The strategy serves as the guiding compass for crafting a compelling brand identity.

3. Design Phase

Here, we put the strategy into visual form. Our design team creates key visual elements like logos, colour palettes, and typography that harmonize with your brand’s personality and message. We also develop comprehensive brand guidelines to ensure consistency in all brand materials and communications.

4. Implementation

Once the brand identity is defined and designed, we move to the implementation stage. This involves applying the new brand identity across various touchpoints such as your website, social media profiles, stationery, and marketing collateral. This ensures a seamless and coherent brand presence across all platforms.

5. Launch and Monitoring

With everything in place, we officially unveil the refreshed brand to your target audience. After the launch, we continue to monitor its performance and gather feedback. This phase allows us to gauge the initial impact and gather insights for potential refinements.

6. Evaluation

In the final phase, we assess the brand’s overall performance and its impact on your business objectives. We analyse data, review customer responses, and measure brand resonance. Based on these evaluations, we make any necessary adaptations to improve the brand’s effectiveness and alignment with your goals.

We'd love to hear from you.


Read more about our work.

Frequently asked questions.

What is good brand identity?

Good brand identity hits the mark with elements that successfully create a memorable customer experience and differentiate the brand. This includes developing a visual identity (logo, colours, typography), messaging and communication style that resonates, building recognition, trust and emotional connection.

What is an example of brand identity?

A prime example of a successful brand identity is Coca-Cola. Its red and white logo, memorable typography, and tagline “Taste the Feeling” are iconic. Consistent messaging, emotional storytelling and the association with happiness and shared experiences further enhance its unique brand image.

How does brand identity differ from a logo?

Brand identity encompasses the overall visual and conceptual representation of a brand. It includes elements like the logo, colour palette, typography, visual elements (such as patterns or icons), and brand guidelines. Brand identity is the complete package that defines how a brand looks, feels and communicates.

On the other hand, a logo is a specific graphical symbol or mark that serves as the most recognizable part of a brand’s identity. It’s like the brand’s signature, a condensed representation of the brand. While a logo is a crucial element of brand identity, the brand identity includes all the other visual and conceptual elements that create a cohesive and consistent brand image.

What role does research play in brand identity design?

Research in brand identity design is essential for understanding the audience, market, and brand authenticity. It informs design decisions and ensures relevance and authenticity in the final identity.

Can an existing brand get a new identity?

Yes, an established brand can undergo a rebranding process to refresh its identity. This involves updating elements like logos, visuals, and messaging to stay relevant and competitive.