In today’s ever-evolving business landscape, new brands are consistently emerging, each striving for attention and…
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Elevate your brand to new heights with ipulse comprehensive corporate identity packages. Our commitment goes beyond crafting a captivating logo; we specialise in brand design audit – designing holistic brand identities that resonate with your mission and vision.
Through a strategic blend of graphic design and brand strategy, we ensure that your brand DNA becomes a powerful asset, seamlessly communicating your narrative and imprinting a lasting impression on customers well beyond the ‘checkout’.
With 17 years of experience, ipulse creative agency has been a trusted partner for a diverse clientele, ranging from emerging startups to internationally recognised corporations, contributing to the success and future trajectory of businesses like yours. Experience the transformative power of a well-crafted corporate identity with ipulse creative agency.
Stand out in a crowded market by crafting a unique brand identity that sets you apart and appeals to customers.
Ensure a consistent and cohesive brand image across all touchpoints, fostering trust and recognition.
Forge a deeper connection with your audience through a compelling brand story and visual identity, driving loyalty.
In this initial phase, we delve deep into understanding your brand’s essence. We conduct thorough client consultations to grasp your goals, values, and target audience. Additionally, we perform extensive market research to gain insights into your competitors and current industry trends. This phase sets the foundation for the entire brand identity process
Here, we put the strategy into visual form. Our design team creates key visual elements like logos, colour palettes, and typography that harmonize with your brand’s personality and message. We also develop comprehensive brand guidelines to ensure consistency in all brand materials and communications.
Once the brand identity is defined and designed, we move to the implementation stage. This involves applying the new brand identity across various touchpoints such as your website, social media profiles, stationery, and marketing collateral. This ensures a seamless and coherent brand presence across all platforms.
With everything in place, we officially unveil the refreshed brand to your target audience. After the launch, we continue to monitor its performance and gather feedback. This phase allows us to gauge the initial impact and gather insights for potential refinements.
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Read MoreGood brand identity hits the mark with elements that successfully create a memorable customer experience and differentiate the brand. This includes developing a visual identity (logo, colours, typography), messaging and communication style that resonates, building recognition, trust and emotional connection.
A prime example of a successful brand identity is Coca-Cola. Its red and white logo, memorable typography, and tagline “Taste the Feeling” are iconic. Consistent messaging, emotional storytelling and the association with happiness and shared experiences further enhance its unique brand image.
Brand identity encompasses the overall visual and conceptual representation of a brand. It includes elements like the logo, colour palette, typography, visual elements (such as patterns or icons), and brand guidelines. Brand identity is the complete package that defines how a brand looks, feels and communicates.
On the other hand, a logo is a specific graphical symbol or mark that serves as the most recognizable part of a brand’s identity. It’s like the brand’s signature, a condensed representation of the brand. While a logo is a crucial element of brand identity, the brand identity includes all the other visual and conceptual elements that create a cohesive and consistent brand image.
Research in brand identity design is essential for understanding the audience, market, and brand authenticity. It informs design decisions and ensures relevance and authenticity in the final identity.
Yes, an established brand can undergo a rebranding process to refresh its identity. This involves updating elements like logos, visuals, and messaging to stay relevant and competitive.