ALAN SHEARER FOUNDATION

Rebranding a UK Charity for an ex England captain and all-time Premier League Goalscorer, Alan Shearer.

We approached Alan on one of his trips to Hong Kong where jointly we were supporting the local charity of WallsendboysclubHK.

After listening to how the centre was set up for the people of the Northeast solely from the proceeds of Alan’s testimonial, we were moved to offer our services to rebrand the foundation and its website to help them continue their amazing work.

Date
2020
Services
Brand Identity / Brand Guidelines / Business Card & Stationary Design / Web Design Services / WordPress

Colour and Material

We modernised the original green used by the foundation and complimented it with two accent colours to bring variation and depth to the brand.

We partnered with Craney, Ben and the ipulse team in Hong Kong for a full rebrand, across logo and website, the team were creative, responsive and we are happy to form a continued partnership.

A photograph of Alan Shearer next to his testimonial about our creative agency.
Alan Shearer CBE, DL

The Shearer celebration is as famous as the man himself.

We wanted a brand that was instantly recognisable. By using the iconic silhouette of Alan we hoped to build a deep recognition and memorable connection between himself, the foundation and the viewer.

A fully responsive WordPress website complete with web accessibility.

The idea was to design a website that everyone can access no matter their disability. The branding and core message is consistent throughout the site, encouraging viewers to discover more about the foundation and how they can donate in several ways.