Client
Zeal Asset
Year

2015

Services
  • Branding
  • Digital
  • Marketing
Deliverables
  • Branding
  • Concept
  • Art Direction
  • Website Design
  • Layout Design
  • Publishing
  • Print Production

Creating a dynamic, memorable brand positioned for business in Hong Kong and China.

Zeal Asset Management, Ltd. is a value-oriented asset management firm. Zeal strives to be the premier asset management company in Asia and the Greater China region, helping investors achieve attractive long-term risk-adjusted returns by being well-positioned to benefit from the enormous potential in this fast-growing region.

Zeal Asset Management approached ipulse with the task of a total overhaul of their brand in order to increase their presence in a very competitive Asian market.

https://www.zealasset.com/en

The brand story unfolds starting from the logo mark, the ideology of ‘zeal’, striving to better oneself, and focusing on helping people.

Color & material

The logo was conceived for both the Zeal brand and the Voyage China Fund, and to stand out we chose a credible, reliable palette for the Zeal brand, and a more aggressive, vibrant palette for the fund.

Pantone – 299 C

#00a0df

Pantone – 7693 C

#004876

Pantone – 166 C

#e35205

The Challenge

Create a brand mark that would over time become instantly recognisable.

At the same time, we had to consider how we would bring their outstanding product, Voyage China Fund, and that separate brand, under the one umbrella.

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The Solution

The chosen concept focused around the Chinese proverb and the origin of the Zeal name.

Mutually the brand was brought forward through their brand collaterals, a comprehensive style guide, and their corporate communication and marking collaterals. For their brand presence online, we combined their current multiple websites into a single, brand-centric website that was modern, intuitive and clean for the desktop and responsive to mobile.

Typography

Avenir

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Raleway

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