Kubes
Year
2019
Services
- Branding
- Digital
- Marketing
Deliverables
- Brand Identity
- Brand Guidelines
- WordPress Website
- Online Marketing
Creating a dynamic brand for a Hong Kong Start-Up, offering affordable multi-use property investment space.
They are located in thriving neighbourhoods in close proximity to public transport and offer the most cost-efficient way to own real estate in Hong Kong.
We were approached by the start-up client based in Hong Kong help launch their business and delivered a full suite of brand services and are now working with them to market the business.
We created a symetrical brand identity, based on a grid system and drawn from a birdseye view persepctive of the Kubes property.
Color & Material
We chose a colour for the Kubes brand that will be trustworthy for investment but at the same to feels like a luxury home lifestyle brand. We paired this with two darker tones to create a contrast and make the main brand stand out.
Pantone – 303 C
#112f41
Pantone – 771 C
#068587
Pantone – 7545 C
#415464
The Challenge
Create a forward-thinking brand identity that will work as more sub-brands are added.
The challenge was to create an Identity for "KUBES" and show the client how the names of the individual developments can be added as the company grows.
*Opposite is KUBES | Liberal, the first development and sub-brand.
The Solution
A fully responsive WordPress website that showcases the client's full suite of services.
Mutually the brand was brought forward through their brand collaterals, a comprehensive style guide, and their corporate communication and marking collaterals.
Typography
Avenir
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