Client
Kubes
Year

2019

Services
  • Branding
  • Digital
  • Marketing
Deliverables
  • Brand Identity
  • Brand Guidelines
  • WordPress Website
  • Online Marketing

Creating a dynamic brand for a Hong Kong Start-Up, offering affordable multi-use property investment space.

They are located in thriving neighbourhoods in close proximity to public transport and offer the most cost-efficient way to own real estate in Hong Kong.

We were approached by the start-up client based in Hong Kong help launch their business and delivered a full suite of brand services and are now working with them to market the business.

https://kubes.hk/

We created a symetrical brand identity, based on a grid system and drawn from a birdseye view persepctive of the Kubes property.

Color & Material

We chose a colour for the Kubes brand that will be trustworthy for investment but at the same to feels like a luxury home lifestyle brand. We paired this with two darker tones to create a contrast and make the main brand stand out.

Pantone – 303 C

#112f41

Pantone – 771 C

#068587

Pantone – 7545 C

#415464

The Challenge

Create a forward-thinking brand identity that will work as more sub-brands are added.

The challenge was to create an Identity for "KUBES" and show the client how the names of the individual developments can be added as the company grows.

*Opposite is KUBES | Liberal, the first development and sub-brand.

Like what you see? Get in Touch

+852 6296 4020 or by info@ipulsedesign.com

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The Solution

A fully responsive WordPress website that showcases the client's full suite of services.

Mutually the brand was brought forward through their brand collaterals, a comprehensive style guide, and their corporate communication and marking collaterals.

Typography

Avenir

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Raleway

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