Client
The AIA

Great European Carnival

Year

2016

Awards
hermes creative awards 2017 platinum winner orange logo
2017 hermes platinum creative award winner silver angel wing statue hands above hands on chest
Services
  • Branding
  • Marketing
Deliverables
  • Brand Identity
  • Brand Guidelines
  • Event Branding
  • Artworking / Implementation

Creating a new identity and overarching branding for Hong Kongs biggest and best Carnival!

The AIA Great European Carnival returned to Hong Kong for its third year and bringing with it its traditional carnival favourites along with new and exciting attractions. The carnival runs for 59 days starting in mid-December and through into Chinese New Year, it spans over 5000sq Ft along the Hong Kong Harbour Front and attracts over 1 Million Visitors!

In my opinion Steven and his team are the best at what they do in Hong Kong. Always great value, endless creative ideas and execution on time, every time.

Michael DenmarkFounder CEO at MDME Limited
2016 hong kong aia carnival poster logo red star chinese design by ipulse branding agency hong kong
2016 hong kong aia carnival poster gif design by ipulse marketing agency hong kong

We were chosen as the lead branding agency assigned to create a look of maturity and professionalism to the event through its identity.

Color & Material

Red and Gold tones visually represent the festive time of year of Christmas but more importantly the Chinese Lunar festivities and help attract a local and Mainland Chinese audience to the event.

Pantone – 1805 C

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Pantone – 7693 C

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Pantone – 421 C

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The Challenge

The ' Key Visual ' captures the rides and lights accelerating with the sound of laughter, swirling through the Hong Kong skyline.

Like what you see? Get in Touch

+852 6296 4020 or by info@ipulsedesign.com

Enquiry Form
The Solution

A Second family main creative was created to showcase daytime fun activities for families.

Both visuals were adapted by our team to appear across Trams, Taxis, Billboards / Press Advertisements and many more traditional media. We also adapted for Digital Advertising campaigns that ran across Hong Kong and China using the WeChat & Weibo platforms.

Typography

Avenir

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Raleway

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z