Rebranding Taste of Hong Kong, the premier foodie event of the year presented by HSBC.
We were angaged as the design and artworking agency with IMG and their Taste of Hong Kong Festival 2019
Firstly we designed and illustrated the Main Creative and then produced all the supporting artworks for online and offline advertising. The contrac ran for 3 consecutive months and we worked across the main event brand and supporting brands creating artworks for title sponsor HSBC.
ClientTaste of Hong Kong
ServicesBrand Identity / Event Branding / Event Creative / Artworking & Implementation / Brand Strategy / Tagline Creation & Copywriting / Digital Marketing
Color & Material
Workinging with the Taste global brand-guidelines, we chose a pallette of colours that would compliement each other which included the red for the title sponsor HSBC.