Caravel (UK)
Year
2019
Services
- Branding
- Digital
- Marketing
Deliverables
- Brand Identity
- Brand Guidelines
- WordPress Website
- Corporate Communications
- Print Production
Caravel, the London based executive search firm with a personality.
Established in 2011 Caravel is a boutique search firm, with over 30 years combined real estate experience, they provide tailored recruitment solutions to clients that invest, develop, asset manage, finance and advise in real estate globally.
We were approached by the client in London (UK) to rebrand their business and delivered a full suite of services.
”Steven and the team at ipulse recently helped redevelop our new website and we could not be happier with the end result. Steven was always just a phone call away if we had any questions or wanted to run an idea past him; not being particularly techno-savvy, it was refreshing to work with someone who could translate our ideas into such a professional, fresh and exciting end product. I could not recommend Steven highly enough.
John LenzDirector of Caravel
We wanted to bring the personality of the owners through into the brand and modernise the name by dropping the word “search” and focus on CARAVEL.
Color & Material
Caravel’s brand colours were in the correct palette range for their industry. Our team chose a new set of colours that would appear consistently sharp across all online and offline media.
Pantone – 2768 C
#0f092f
Pantone – 2995 C
#009cde
Pantone – 288 C
#004587
The Challenge
The existing brand looked tired and corporately constrained.
Pictures of old sailing ships and a Times-New- Roman font were the brand's image and irrespective of the guys behind the business.
The Solution
The new brand mark was created digitally to reflect the movement of the sail.
Mutually the brand was brought forward through their brand collaterals, a comprehensive style guide, and their corporate communication and marking collaterals. For their brand presence online, we built a responsive site that showcased the client's services.
Typography
Avenir
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Raleway
