Client
Caravel (UK)
Year

2019

Services
  • Branding
  • Digital
  • Marketing
Deliverables
  • Brand Identity
  • Brand Guidelines
  • WordPress Website
  • Corporate Communications
  • Print Production

Caravel, the London based executive search firm with a personality.

Established in 2011 Caravel is a boutique search firm, with over 30 years combined real estate experience, they provide tailored recruitment solutions to clients that invest, develop, asset manage, finance and advise in real estate globally.

We were approached by the client in London (UK) to rebrand their business and delivered a full suite of services.

www.caravelsearch.com

Steven and the team at ipulse recently helped redevelop our new website and we could not be happier with the end result. Steven was always just a phone call away if we had any questions or wanted to run an idea past him; not being particularly techno-savvy, it was refreshing to work with someone who could translate our ideas into such a professional, fresh and exciting end product. I could not recommend Steven highly enough.

John LenzDirector of Caravel

We wanted to bring the personality of the owners through into the brand and modernise the name by dropping the word “search” and focus on CARAVEL.

Color & Material

Caravel’s brand colours were in the correct palette range for their industry. Our team chose a new set of colours that would appear consistently sharp across all online and offline media.

Pantone – 2768 C

#0f092f

Pantone – 2995 C

#009cde

Pantone – 288 C

#004587

The Challenge

The existing brand looked tired and corporately constrained.

Pictures of old sailing ships and a Times-New- Roman font were the brand's image and irrespective of the guys behind the business.

Like what you see? Get in Touch

+852 3959 8638 or by info@ipulsedesign.com

Enquiry Form
The Solution

The new brand mark was created digitally to reflect the movement of the sail.

Mutually the brand was brought forward through their brand collaterals, a comprehensive style guide, and their corporate communication and marking collaterals. For their brand presence online, we built a responsive site that showcased the client's services.

Typography

Avenir

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Raleway

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