“Open Minds Open Doors” is a recruitment campaign that aims to target and attract fresh Hong Kong graduates into joining Lidl.

Lidl Hong Kong is a growing and dynamic company at the forefront of global consumer trends.

We worked closely with the HR team to research and put a campaign strategy together for the client and then brought in our creative writing partners.

The final campaign was recognised for its uplifting and engaging message, and we recently won a Bronze Summit Creative Award for our work and followed up this work with supplying the client with numerous marketing materials for their business.