Redback Speciality Coffee


  • Branding
  • Digital
  • Marketing
  • Brand Identity
  • Brand Guidelines
  • WordPress Website
  • Packaging
  • Event Production

Creating a speciality coffee brand which gives customers a unique experience.

Redback is a specialty coffee roaster that is passionate about delivering exceptional coffees to their customers. Redback has a constant and unrelenting focus on selecting, blending and craft roasting the worlds most exceptional coffees. Scottie Callaghan directs Redbacks craft roasting and coffee operations. He has researched, selected, cupped, blended, measured and carefully roasted coffee for the last decade.

We are delighted with the outcome of our new Redback Specialty Coffee look and feel. Steven and the iPulse team worked with us to get through a significant amount of work in a very short space of time. They were responsive, respected even the tightest deadlines and would always be willing to take the next step to get us what we needed (for example taking on getting print materials to us when we didn't have time to procure that ourselves). We will continue to work with the team - and indeed will look forward to it.

Keith ReganDirector of Redback Speciality Coffee
Group of people at RedBack special coffee event

It was a great experience for ipulse to meet a company that 100% trusted our creative approach built on market research and deep knowledge of the F&B / B2B market for over 15 years.

The Challenge

Create an entire new brand from head to toe in just 5 weeks in time for HOFEX.

On approaching ipulse, it was instantly clear that the three founders of Redback Coffee had a clear vision of how their business would succeed - the knowledge of blending premium Australian coffee with an understanding of this ever-growing, receptive and intuitive market. The initial briefing outlined the needs for ipulse to create an outstanding brand, packaging range, company website and event space ready for HOFEX 2015 within only 5 weeks.

Start creating a successful brand today.

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The Solution

The merging of the distinctive redback spider and a coffee bean.

Gives the brand a powerful visual impact that portrays confidence, professionalism and Australian influence. Our brand team developed a brand identity, packaging designs and visuals whilst the digital team conceptualised a one-page responsive website.