CYBEX

A B2B results-driven campaign targetting Gym franchises throughout the Asia Pacific.

The team at Life Fitness were impressed with the results of the Anytime Fitness campaign we created and asked us for further help in rebranding the CYBEX gym equipment campaign.

The aim of the rebrand was to bring through the benefits for Anytime Fitness Franchises to choose CYBEX performance equipment for their gym members, driving membership sales and customer satisfaction.

Client
Life Fitness & Cybex
Date
2020 - 2021
Services
Branding / Marketing / Copywriting / Videography / Sales Deck / Sales Brochure / Promo Video / Marketing Assets / Social Media Content Creation / Social Media Strategy
[video src="https://www.ipulsedesign.com/wp-content/uploads/2022/02/Cybex-by-Life-Fitness-Promotional-Video-for-a-Marketing-Campaign-Created-by-ipulse-Design-Agency-Hong-Kong.mp4" /]

“We engaged ipulse to help us with creating marketing assets targeting one of our largest global customers. This involved concept and creative across print, social media and video media. We found the team to be extremely responsive to our needs whilst providing creative and professional insight into the materials. They were also easy to work with and delivered work on time as agreed. We will continue to work with Steven and his team on future projects.”

Michelle Kwan Senior Marketing Coordinator, APAC at Life Fitness

The key messages

The key messages that the client wanted to deliver were “Performance”, “Value-driven” and “Easy to use” which we emphasised throughout our designs.

Successful sales results

The client reported successful sales results through the cross channel approach of delivering traditional sales decks and brochures as well as a full suite of online assets to capture the attention and drive the key benefits of the campaign.

Targeting a different demographic of gym owners we needed to understand the CYBEX brand.

Just reading a client’s brand manual is never enough, our creative writers and designers needed to submerge themselves in the CYBEX brand and understand what had been created before in order to add value to the new marketing campaign.

CYBEX, Performance-driven backed by science.

Our concept was to take the brand’s core values and emphasise them through the key creativity, showcasing the equipment and the user. Applying the key brand message within the creative assets and throughout the promotional video created a coherent message and provided the client with a suite of on-brand marketing assets for their sales team.