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Why good logo design is important for startup businesses

It’s no secret that having a great logo is essential for any business, but it’s especially crucial for startup businesses. A good logo can help you create a strong brand identity and set your company apart from the competition. 

This blog post will discuss the importance of logo design for startup businesses and provide tips on designing an effective logo.

You don’t have to use an expensive branding agency for startups, especially when starting a business. Chances are your budget is under a watchful eye, and marketing and advertising maybe be last in line.

That’s why ensuring your logo is well-designed and conveys the right message about your brand is essential. A good logo can help customers remember your company and what it stands for. It can also help you build name recognition and create a professional image for your business right from the start.

Room to breath

Breathing room, or negative space, is an integral part of any composition—including logos. This space gives the viewer’s eye a place to rest and can help balance out more complex designs. In addition to providing visual interest, negative space can also change how we perceive a logo. For example, adding extra space between letters can give them a feeling of importance or elegance.

Too much design can be overwhelming and make it difficult for the viewer to understand what the logo should represent. When designing a brand identity, it’s important to remember that less is more. A well-designed logo should be simple, memorable and versatile. Leave plenty of room around your logo so that it has room to breathe—and don’t forget to use negative space to your advantage!

Ipulse design branding communicate exploration

Logo Mark

Most logos are comprised of both text and images to form the identity as we know it. The best brands we are most familiar with will have four to five versions of their company logo when they feel it is the most appropriate. It’s not essential to go to this extent, but we always recommend considering your logo’s full range of applications. 

Apple, Nike, and Airbnb are all instantly recognisable by their logo mark without the accompaniment of their company name. Granted, it has taken them significant time and money to get this right, but there’s no harm in standing on the shoulders of giants!

underground london logo edit

Font & Colour

Choosing the proper typeface and colour for your logo is critical in developing a solid brand identity. However, determining which fonts and colours are adequate may be difficult.

Stick to clean, easy-to-read fonts that will be legible in small sizes. Avoid using too many different fonts in your logo. Try to stick to no more than one or two fonts maximum. Look for a font that’s part of a family, meaning it has different weights (book, semi-bold, heavy) to cater to the broadest applications.

When it comes to colours, do your research. What industry are you targeting? Standing out is one thing, but it has to be done correctly. Stay away from using too many colours in your logo. Two or three colours should be sufficient. That being said, your logo should always work in one colour.

Remember, your logo is often the first impression potential customers will have of your business, so make it count. These are some of the markers we always check through when designing logos for startups. Often they enter a popular or even saturated market where standing out is essential, and a solid, professionally designed brand identity can help!

young girl in colourful clothes sitting on bench


A topic we are heavily invested in. Consistency is one of those disciplines that seems easy but requires commitment and trust in the process. Brand guidelines are great and a must-have when producing a new company identity, but they must be understood throughout your organisation, so everyone is singing off the same hymn sheet.

We understand that you may not have the time you’d desire to get things right before they go out or that you may need to double-check the photos on your website are edited correctly. It might appear harmless, and no one will notice, or it’ll do for now, and you’ll get back to it later, but believe me when I say that they will.


When you receive your completed logo, you should also get various file formats to use. This is important for two reasons: first, you can use the logo in different places and applications, and second, you have a backup in case something happens to the original files. Make sure to ask the designer for the following file types and keep them safe:

  • EPS (Encapsulated PostScript) – a vector format will allow you to scale the logo up or down without losing quality.
  • PDF (Portable Document Format) is a standard format used by printers; it ensures high-quality output no matter the type of printer used.
  • JPG (Joint Photographic Experts Group) – is the most common image file. Great for manageable size but uneditable and becomes pixelated if enlarged beyond the set sizing.
  • PNG (Portable Network Graphics) – a valid format if you wish to apply your logo with a transparent background. Great for digital applications.

Acamar Branding Behind The Scene 2048x1365

We have designed many logos for startup businesses over the years and would be happy to discuss our experience with you. Get in touch today to see how we can help you on your startup journey.

Alternatively, check out our Logo Design for StartUps briefing document to help you ask yourself some questions about your business and what you want from your company logo.

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