We gave the official programme a new lease of life. It lost its stuffiness and appealed to fans of all ages, from concept, through layout and execution, to the printing, we delivered it all the way. "I have been collecting the souvenir programme on behalf of the Hong Kong Sevens. Since 1979, I think the design is excellent. Totally different size from the larger pages, more handy to carry, very colourful and well laid out with engaging content!"