A brand that has a clear DNA throughout, is a winning brand.
As a leading Hong Kong branding agency, our team has a proven approach which will help provide an effective brand strategy, craft a clear brand message and conceptualise a unique brand identity. We will design comprehensive brand guidelines for your business to use with clients and employees.
Our clients value having one central contact for all their creative needs, it means productivity is increased, the process is streamlined by having one central line of communication and most importantly the creatives are overseen by one creative director so everything that is created within a brand campaign has a consistent voice and brand DNA.
Brand positioning is the process of understanding how your brand fits into the ecosystem of competitors, stakeholders, and customers. It is the act of creating a brand that occupies a unique and different space in the market, while still communicating the inherent benefits of the product or service. Positioning is essential to the process of creating a brand imbued with purpose and built to last and grow.
86% of consumers say that authenticity is a key factor when deciding what brands they like and support.
(Stackla)
A great brand strategy is the process of understanding where a brand has been, its current market position and its long-term goals. From it, we can plot a course to achieve future goals based on a deep understanding of how its products or services solve problems for customers and what moves those customers to make decisions.
Consistent presentation of a brand has seen to increase revenue by 33%
(LucidPress)
Strong corporate identity design—the process of creating a visual identity for a product, service, or institution through graphic design—combines purposeful and research-driven brand positioning strategy with timeless aesthetic vision. The most iconic and long-lasting brands exist because a group of people dedicated themselves to the practice of discovering a product, service, or institution’s fundamental purpose and representing that purpose through shapes, colours, and words.
Using a signature colour can increase brand recognition by 80%
(Reboot)
Brand names and product names must serve many masters—the URL, the SEO, the feelings and associations, the sound, the shape of the letters, and the list goes on. The process of developing and selecting brand names and product names can be draining and demoralizing—you think you’ve landed on something perfect, something that captures exactly what you want people to think and feel, plus it looks beautiful in chunky sans-serif text. But then you turn to Google and find out someone has beat you to the punch.
77% of customers refer to certain products by a brand name.
Related Work
Our Approach.
With every client, we follow the same route from concept to result.
Our Clients
