Hong Kong Crypto Finance Firm Startup Branding
Creating a unique and innovative brand for a new face in the growth-stage venture market.
We were approached to design and develop a new and creative solution for the launch of VOR Capital.
The project’s objective was to create a unique and impactful positioning in the market. Their ambition was to appeal to cutting-edge technology companies and to provide a solid foundation for the brand to build on in the future.
Services Used
A forwarding-thinking concept with a nod to the group DNA of mythology.
To help create synergy across the brands, we decided to use a shared typeface to subtly tie them together whilst giving them the freedom to sit independently and function as such. The colour defines the VOR Capital brand, but we wanted to develop it further. We went back to the source of the mythological goddess VOR and found that it was traditionally spelt with the letter Ö.
We felt this would be an interesting addition to both the typography and the identity as a whole. We also try to build brands with assets we can use going forward, adding depth and character across touchpoints.
Client feedback
ipulse were able to understand and deliver a beautiful brand tailored to exactly what we wanted.
We built a clean, concise website where the essential information was displayed as the clients wished.
Given the nature of the industry, the client did not want to include too much information about their objectives, partnerships, and investment interests.
There was a call for simplicity, with clean, white areas to attract the technology clientele whilst keeping with their financial background.
We largely build out web projects in WordPress, which is perfect for this type of business, as it offers a scalable, agile CMS that can be developed further at a later stage. The entire process can take just 2-4 weeks.
