The AIA Great European Carnival Event Branding
Hong Kong Carnival Event Branding
Creating a new identity and overarching branding for Hong Kong’s biggest and best Carnival!
The AIA Great European The carnival runs for 59 days, starting in mid-December and continuing through the Chinese New Year, spanning over 5,000 sq ft along the Hong Kong Harbour Front and attracting over 1 Million Visitors!
Client feedback
In my opinion Steven and his team are the best at what they do in Hong Kong.
The ‘ Key Visual ‘ captures the rides and lights accelerating with the sound of laughter, swirling through the Hong Kong skyline.
Red and Gold tones visually represent the festive time of year, Christmas, but more importantly, the Chinese Lunar festivities, and help attract a local and Mainland Chinese audience to the event.
A second family main creative was created to showcase daytime fun activities for families.
Both visuals were adapted by our team to appear across Trams, Taxis, Billboards/Press Advertisements, and many other traditional media. We also adapted for Digital Advertising campaigns that ran across Hong Kong and China using the WeChat & Weibo platforms.
