Sole Mio


  • Branding
  • Digital
  • Marketing
  • Brand Concept
  • Art Direction
  • WordPress Website
  • Print Production
  • Photography
  • Social Media Management

Creating a unique dining experince in the heart of Soho, Hong Kong.

Located in the heart of Soho, Sole Mio charms you with its tradition, serving classic Italian cuisine for over 15 years. Sole Mio brings you a memorable dining experience with recipes that have stood the test of time. Indulge in an enticing 3-course meal whilst enjoying a boutique selection of well-chosen wines brought to your table from around the world.

We were delighted with our decision to appoint Steven & iPulse the Sole Mio contract, they are a talented team of reliable designers that understand exactly what we wanted to achieve and also very importantly have the experience in the F&B industry to advise us along the way. We have been so impressed we appointed iPulse our sole marketing agency in June and we are enjoying working with them closely on a day to day basis.

Kai EinheuserOwner of Sole Mio Restaurant
Sole Mio Logo sun yellow with red background by ipulse branding agency hong kong

It was a great experience for ipulse to meet a company that 100% trusted our creative approach built on market research and deep knowledge of the F&B / B2B market for over 15 years.

The Challenge

Sole Mio's new owners were seeking a creative agency here in Hong Kong and we met them to discuss a total re-brand for the entire restaurant. Challenges lay in the usual areas of short turnaround time and managing the expenditure of an opening budget, which could allow us to deliver: Branding, Website, Signage, Menu Design and Social Media strategy.

Start creating a successful brand today.

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The Solution

We have created a Brand USP based around "Creating memorable dining experiences" with over 15 years of diners coming through the restaurants doors. It was essential to retain many of these loyal customers and build on the key points of Sole Mio as a classic Italian family style restaurant where generations have enjoyed many happy occasions. To create an Italian impression, the restaurants logo keeps the sun element and presents the warmth accompanying a grape tone. iL Sole Mio, the very special menu produced every quarter in a newspaper style at first, is now a full magazine. The idea emphasises how we encourage our patrons to relax and enjoy the Sole Mio experience.

sole mio full website layout by ipulse web design agency hong kong