Quinta do Peru Rebranding | Portugal

Golf & Country Club in Portugal.

Full Scale Rebranding of Quinta do Peru Golf & Country Club.

We are passionate about large-scale rebranding projects, where our expertise in design and strategy is fully utilised. This 12-month project included services such as brand strategy, positioning, brand application, and web design.

Following the acquisition by an overseas investor, our goal was to reconnect with members and the broader community, both locally and internationally, and to generate excitement around rejuvenation plans.

We focused on preserving a key community pillar while introducing creativity, sophistication, and professional design to support Quinta do Peru’s future growth.

Services Used

Client feedback

Steven and his team immediately analysed our needs to create a differentiated brand identity.

Compared to other branding agencies, ipulse produced intelligent substance instead of superficial eye candy.

Building beyond the logo. An essential step in the branding process. Trust is built with consistency.

Brand guidelines are one of those deliverables that are either essential to clients or less warmly received. We love them, and they speak precisely to one of our mantras – Trust is built with consistency. Brand guidelines can be short and sweet or long and in-depth. There is a place for both, and we produce guides only for relevant applications that benefit the brand.

In this project, we merged the brand positioning and brand guidelines documents into a single point of reference for the golf club. We included variations on their logos, including different orientations and information added or removed.

All artwork files are handed over with this document.

We built an adaptable brand to ensure the club's longevity in the golfing community.

With any project of this nature, we always look back to look forward. What has the brand been doing? Do they have assets they maintain? How do its customers interact with and feel about the brand? And how can we improve on all of those points?

A brand positioning document is something we encourage all our partners to consider. Even if you are an existing brand with a history stretching 100 years. It’s important to always reconnect yourself with why you are doing something and how you plan to achieve it. The world changes at an alarming pace, and goals, missions, visions and tone of voice can change quickly. Don’t be precious to old ideas that no longer resonate with your audience.

Embarking on this portion of the work at the beginning lays the foundation for everything else we work through on the project. Its findings feed into every idea and help tell the brand’s story. Consistency is the key to practical, creative work, so we love to get the words right before a logo design is sketched.

Bespoke design & development of a WordPress Website.

Every business operating today needs some form of an online presence. Quinta do Peru was focused on generating leads through SEO Search Engine Optimisation and, as a result, needed a comprehensive website that promotes their golf course.

Communicates the company’s vision and unique selling points and stands up against its competitors. We developed a custom-built website using WordPress to accommodate future expansion and serve as a central hub for all member-focused communications.