Serving up 360 brand strategy for the WTA International Tennis Tournament of the Year.
Working alongside the Hong Kong Tennis Association we developed a three phase creative strategy. The campaign would be revealed to the public strategically during the lead up to the event. Focusing on an initial save the date launch, the player showcase release and the third being an out of stadium festival artwork. We executed the concepts creatively and consistently across the clients advertising campaigns.
ClientPrudential Hong Kong Tennis Open
ServicesBrand Identity / Event Creative / Artworking & Implementation / Brand Strategy / Tagline Creation & Copywriting / Digital Marketing
Event Branding and Strategy
Creating an event brand and strategy that would translate across three separate creatives was integral to the success of the event and marketing objectives.