Prudential Hong Kong Tennis Open


  • Branding
  • Events & Marketing
  • Brand Identity
  • Event Creative
  • Artworking & Implementation
  • Brand Strategy
  • Tagline Creation & Copywriting
  • Digital Marketing

Serving up 360 brand strategy for the WTA International Tennis Tournament of the Year.

Working alongside the Hong Kong Tennis Association we developed a three phase creative strategy. The campaign would be revealed to the public strategically during the lead up to the event. Focusing on an initial save the date launch, the player showcase release and the third being an out of stadium festival artwork. We executed the concepts creatively and consistently across the clients advertising campaigns.

woman in nike hat shirt skirt tennis gear shouting
Prudential Hong Kong Tennis advertisement poster on newspaper by ipulse design agency

Creating an event brand and strategy that would translate across three separate creatives was integral to the success of the event and marketing objectives.

Prudential Hong Kong Tennis Open website on laptop and iphone white background by ipulse design agency
Hong Kong Airport Prudential Hong Kong Tennis Open Advertisement by ipulse design agency
MTR advertisement billboard Prudential Hong Kong Tennis Open ipulse design marketing agency

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