Prudential Hong Kong Tennis Open Event Branding
Hong Kong Tennis Open Event Branding
Serving key visuals for Hong Kong's International Tennis Event.
Working alongside the Hong Kong Tennis Association, we developed a three-phase creative strategy. The campaign would be revealed to the public strategically during the lead-up to the event.
Services Used
Create a stunning key visual that using the tournaments stars.
Focusing on an initial save-the-date launch, the player showcase release, and the third being an out-of-stadium festival artwork. We executed the concepts creatively and consistently across the client’s advertising campaigns.
Creating an event brand and strategy that would translate across three separate creatives was integral to the success of the event and marketing objectives.
