Japanese Luxury Travel Experience Startup Branding
Developing a luxury, experience brand, capable of attracting overseas clientele.
Niseko Car Club was conceived solely to provide an elite group of car enthusiasts with all their luxury, classic, and supercar requirements and desires.
Starting with the brand’s vision and mission, we worked with the Niseko Car Club and the team to create a clear logo design and a unique brand identity. Helping to establish the brand with a solid foundation to build as well as a base to launch from into their chosen market.
Services Used
Client feedback
I was looking for a proven branding agency to help support my new business launch in Japan.
Situated in Niseko we wanted to capture the essence of the region whilst keeping the brand looking classy.
Niseko and its region within Japan are known for many things, but its scenic driving routes may be one that falls short of common knowledge. We wanted to capture Mt Yotei, the region’s picturesque roads, and the region’s symbol in the brand identity.
Paired with a locally appropriate font, suitable for translation and in keeping with the luxury feel we created for the Niseko Car Club brand and logo mark, we began the application journey!
Building a solid foundation to grow was the order of the day with this website build.
There is always a place for traditional graphic design.
As part of the project deliverables, we created a series of brochures highlighting the Niseko-to-Tokyo Tour. The tour itinerary was outlined in a day-by-day breakdown, featuring points of interest for each day and a feature on the 5-star hotel members would be staying at at the end of each leg.
The Garage section featured an array of supercars on offer for the journeymen, highlighting car specifications.
We are still working with Niseko Car Club to help develop the brand and serve as their go-to partner for creative solutions.
