Client
Mayfair
Year

2016

Services
  • Branding
  • Digital
  • Marketing
Deliverables
  • Branding
  • Concept
  • Art Direction
  • Website Design
  • Layout Design
  • Publishing
  • Print Production

Rebranding one of Hong Kong’s most succesful importers of fine wines.

Mayfair is proud to have been one of the first purveyors of fine wines to Chinese connoisseurs beginning 20 years ago. Today, it continues as a pioneer in fine wine provision, with an emphasis on providing best in class service.

Due to our previous work with the client, we were commissioned to rebrand their company in order to have a clear position in Hong Kong & China’s Fine Wine Market

The new logo mark and typeface was modernised to appeal to a younger emerging wine consumer.

Color & Material

With this being a rebrand we decided that the client’s colours were synonymous with the brand and we modernised the main red colour and kept the supporting accent colours, this approach we found to be fondly accepted by the current clients at the launch.

Pantone – 200 C

#c10230

White

#FFFFFF

Black – 85%

#4d4d4f

The Challenge

They needed a Hong Kong Branding Agency who could take their vision and formulate a brand strategy.

The new brand had to be strategically implemented across a new corporate website, brochure and marketing materials as well as packaging. We had to be extremely organised and pay attention to the details so we created a clear brand DNA.

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The Solution

The project was rolled out strategically over a six month period.

The brand was expanded into a comprehensive brand manual, encompassing stationery, wine boxes, bags and labels for the wine and the retail store. Further to that, an elegant corporate brochure and a new modern corporate website were produced to bring all collaterals together as a comprehensive branding exercise.

Typography

Avenir

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Raleway

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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iPulse Design has been distinguishing itself from others in the field by demonstrating not only professionalism and creativity but also its continuous perusal for comprehending various market trends and tailoring its ideas and services to each clients needs. A team with strong execution capability and flexibility.

Lili MaManaging Director of Mayfair