Hong Kong Luxury Yacht Branding
This luxury yacht charter start-up needed a proven branding agency in Hong Kong to help them set sail.
MYachts ‘ philosophy is about building on the dream by creating the ultimate yachting experience. Hong Kong by sea is a world unto itself. Whether you are visiting or the city is your home, seeing this remarkable destination from the water offers a unique and inspiring perspective. Anchors aweigh.
Services Used
Client feedback
We are extremely happy with our choice in partnering with ipulse, collectively they are very strong in terms of creativity across branding and web design.
Our digital team mapped out an extensive architecture of the website.
We worked closely with the client and focus groups to make sure the online user experience was seamless. The designers created custom responsive layouts fully supporting different devices, and our programmers built a custom CMS system accordingly.
Hong Kong’s first customised online ordering platform for luxury yacht charter was launched in the last quarter of 2016.
A team of photographers and videographers were hired to capture the essence of the brand.
We engaged a creative writing partner in the website contents which would take the readers on a wonderful lyrical journey of the brand and its service offering.
We were proud to be appointed as M Yachts’ sole marketing agency handling all the online and offline marketing.
