Life Fitness & Anytime Fitness

2020 – 2021

  • Branding
  • Marketing
  • Copywriting
  • Videography
  • Sales Deck
  • Sales Brochure
  • Promo Video
  • Tagline Creation
  • Marketing Assets

A B2B results-driven campaign targetting Gym franchises throughout Asia Pacific.

We were engaged to work alongside the team at Life Fitness, who was seeking a branding agency in Hong Kong who could deliver a B2B marketing campaign targetting Anytime Fitness Gym franchises throughout Asia to refresh their gym equipment.

The aim of the campaign was to bring through the benefits for Anytime Fitness Franchises to choose Life Fitness as a strong global partnership that has the experience in driving membership sales and customer satisfaction.

Work included: Tagline Creation / Copywriting / The Design of a Sales & Marketing Deck & Sales Brochure/ Key Visual / Promo Video and a suite of Brand Assets.

“We engaged ipulse to help us with creating marketing assets targeting one of our largest global customers. This involved concept and creative across print, social media and video media. We found the team to be extremely responsive to our needs whilst providing creative and professional insight into the materials. They were also easy to work with and delivered work on time as agreed. We will continue to work with Steven and his team on future projects.”

Michelle KwanSenior Marketing Coordinator, APAC
The Challenge

Listen to the clients brief and see how we can add extra value through our experience.

Whenever you win a new client trust you need to reward that trust with taking the time to really understand their brand. We set ourselves the challenge of delivering something beyond the client’s expectations which would add extra value to the project.

We listen to the client’s problems, define a clear strategy, set out the goals and then deliver on our promises.

The Solution


Creating a tagline for the campaign was an idea the client had not considered. DISCOVER YOUR LEGACY was created by our team and brought a focus to the campaign that we could then run from the key visual and throughout the marketing assets.

The client reported successful sales results through the cross channel approach of delivering tradition sales decks and brochures as well as a full suite of online assets to capture the attention and drive the key benefits of the campaign.

Start creating a successful brand today.

+852 6296

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