Life Fitness & Anytime Fitness Campaign

A Marketing Campaign for Asia's Gyms

A B2B results-driven campaign targeting gym franchises throughout Asia Pacific.

We were engaged to work alongside the team at Life Fitness. They were seeking a creative agency in Hong Kong to deliver a B2B marketing campaign targeting Anytime Fitness Gym franchises across Asia.

The aim of the campaign was to highlight the benefits for Anytime Fitness franchises of choosing Life Fitness to refresh their gym equipment and to provide a strong global partnership with experience in driving membership sales and customer satisfaction.

Services Used

Client feedback

“We engaged ipulse to help us with creating marketing assets targeting one of our largest global customers.

This involved concept and creative across print, social media and video media. We will continue to work with Steven and his team on future projects.”

With video being the most engaging way to reach your audience we built this into our marketing strategy.

The team at Life Fitness wanted a way to encourage gym owners to refresh their gyms. With video being the most engaging way to market ideas.

We created a short promotional video to convey the campaign’s key messages, highlight the benefits of an ongoing partnership with Life Fitness, and showcase the lucrative possibilities it could bring to their location.

DISCOVER YOUR LEGACY helped bridge the gap between brand and audience.

Creating a tagline for the campaign was an idea the client had not considered. The tagline was created by our team and brought focus to the campaign, which we could then assign to the key visual and run throughout the marketing assets.

We had to create a campaign tagline that worked for both B2B and B2C audiences, as we were targeting gym services to gym owners, but the campaign positioning, marketing strategy, and design assets had to be applicable to the gym owners to push out to their members.

Developing a multi-channel marketing campaign aimed at Asia Pacific gym owners.

We created a series of campaign marketing materials, including posters, social media content, email marketing templates, sales & marketing documents and brochures, to equip the Life Fitness sales representatives and gym owners with the tools they needed to either sell in the gym refresh or promote their newly refreshed gym to their members.

Bespoke brochure design complete with unique content and copywriting.

Working closely with our copywriters, we developed separate pagination documents that served as the skeleton for the sales and marketing documents. Looking through previous versions and with the new vision of the campaign in motion, we set to work creating the content that would make up the literature.

Highlighting the new facility designs, product ranges, and benefits of keeping members engaged was achieved through a mix of text, infographics, and imagery, creating a comprehensive document for gym owners.