Creating a friendly British cafe brand which gives customers a unique experience.
“We are a family-owned café and coffee shop in Balsall Common. We aim to do two things: Good Service and Good Food.
When ipulse met the new owners, the vision was there for a business that was tired looking both inside and out, we were commissioned to rebrand the company from top to bottom and bring the new vision to life!
Client
La Delicia Cafe - UKDate
2018Services
Brand Identity / Logo Design / Brand Guidelines / Business Card & Stationery Design / WordPress / Web Design / Online Marketing /
Rebrand a sleepy English village cafe into a city-style bistro.
Collectively, we wanted to create a brand that everyone in the village would be excited to see appear and wish to embrace. The colour was a key decision, and the less is more approach was decided upon as we started the project.
We wanted something that cried a bigger city for our cafe in an English village so naturally we turned to an HK company! ipulse offered so much more than design cues and got involved with innovative ways to order, web design and the results were superb.
The brand is easily transferable across all media touch-points.
We rolled the brand out across a full suite of in-store digital displays, uniforms, coffee cups, menu and takeaway menus, and business cards. We also helped the cafe relaunch with some marketing materials and created a fully responsive WordPress website.
The brand identity uses a hand drawn font friendly and welcoming.
We added a strapline which we feel captures the experience, “Small Place, Big Taste”
