Prospectus Design
We created a full suite of prospectuses for Kellett International Schools Hong Kong campuses.
Kellett School is ‘THE’ British International School in Hong Kong. Founded over forty years ago as a Not-for-Profit Association, to provide a high-quality, British-style education for the English-speaking community in Hong Kong.
Services Used
- 08. Presentations and Brochures
- + Photography + Printing
Agency feedback
At Kellett School we have done a lot of work with Steven and his team at ipulse, over a number of years.
The challenge: how can we capture three schools and tell the narrative to parents?
With two campuses, both primary and senior schools, and all the amenities open to students, the first challenge was planning the content structure and format of the new prospectus.
With the school’s feedback, we decided upon three square books housed in a lightweight but elegant self-folding sleeve with a silver foil finish.
Colour and Material
The colours of red, black and white comprise one of the most distinguishable elements of the school’s identity. When you think Kellett School you visualise the strong British red of trust and harmony, for this particular project we swapped out the grey for silver foil to reflect the quality of the education the child receives and we applied this to the school’s logo on the covers of the prospectus.
The solution: images that speak a thousand words and words that tell the story of the truly remarkable school experience.
The final prospectus portrays all the school’s values and principles, it showcases the school’s vast array of talented students and the award-winning environment their teaching staff have to work in.
