Website Design for a Hong Kong accounting firm.
Fresh Accounting wanted a website that would set them out from the crowd.
Specialising in accounting, financial control, CFO, and business transformation, and operating across Asia with offices in Hong Kong, Singapore, and Nepal. We set out to rebuild their website from the ground up, implementing a new SEO (Search Engine Optimisation) strategy and leaving their old Wix website behind.
Services Used
- 07. Website Design
- + Website Hosting + Support + SEO Optimisation
We concentrated on their brand whilst building a new aesthetic for the company.
Out went the generic stock imagery of piggy banks and calculators in favour of vibrant lifestyle photography that reflected their potential customers.
We followed a clean, white-and-grey colour palette, accenting buttons, hover text, and call-to-action banners with Fresh lime green. The overall website gives the brand a fresh new look and a functional foundation to build on the digital strategy we implemented.
We developed a dynamic website to generate leads and showcase Fresh’s extensive services.
In the wake of the COVID-19 pandemic, as businesses adapted to remote work, the Fresh Accounting team focused on navigating this new reality. They continuously seek strategies to generate leads and understand how customers search for accounting services, ensuring they meet the evolving demands of their partners. that on its head with vibrant and digital solutions to bring accounting and simplicity together.
To match this business acumen, we needed a functional website that would generate leads and showcase the multitude of services Fresh offered. Each of these services would then serve as a landing page to drive search traffic.
Generating leads through a long term SEO strategy.
Working alongside our SEO partner, we designed and built the new WordPress website to best channel users through the relevant content and towards making contact. Fresh had traditionally done most of their new business through referrals, networking, and event sponsorship, so this was uncharted yet exciting territory for them.
