Cybex Fitness Campaign

A Marketing Campaign for Asia's Gyms

A B2B results-driven campaign targetting Gym franchises throughout the Asia Pacific.

The team at Life Fitness were impressed with the results of the Anytime Fitness campaign we created and asked us for further help in rebranding the CYBEX gym equipment campaign.

The aim of the rebrand was to highlight the benefits of choosing CYBEX performance equipment for Anytime Fitness Franchises, driving membership sales and customer satisfaction.

Services Used

Client feedback

We found the team to be extremely responsive to our needs whilst providing creative and professional insight into the materials.

hey were also easy to work with and delivered work on time as agreed.

With video being the most engaging way to reach your audience we built this into our marketing strategy.

Our concept was to take the brand’s core values and emphasise them through key creative elements, showcasing the equipment and the user.

Applying the key brand message within the creative assets and throughout the promotional video created a coherent message and provided the client with a suite of on-brand marketing assets for their sales team.

Developing a multi-channel marketing campaign aimed at Asia Pacific gym owners.

We created a series of campaign marketing materials, including posters, social media content, email marketing templates, sales & marketing documents and brochures, to equip the Life Fitness sales representatives and gym owners with the tools they needed to either sell in the gym refresh or promote their newly refreshed gym to their members.

Bespoke brochure design complete with unique content and copywriting.

Working closely with our copywriters, we developed separate pagination documents that served as the skeleton for the sales and marketing documents. Looking through previous versions and with the new vision of the campaign in motion, we set to work creating the content that would make up the literature.

Highlighting the new facility designs, product ranges, and benefits of keeping members engaged was achieved through a mix of text, infographics, and imagery, creating a comprehensive document for gym owners.

CYBEX, Performance-driven backed by science.

The client reported successful sales results through the cross-channel approach of delivering traditional sales decks and brochures, as well as a full suite of online assets to capture the attention and drive the key benefits of the campaign.