Client
Craft & Crew
Year

2015-2019

Services
  • Brand Naming
  • Brand Manifesto & Story
  • Brand Identity
  • Brand Guidelines
  • WordPress Website
  • Corporate Communications
  • Social Media Management
Deliverables
  • Branding
  • Concept
  • Art Direction
  • Website Design
  • Layout Design
  • Print Production

How do you help Carlsberg, successfully launch a B2B craft beer brand into Hong Kong?

Craft & Crew, call us distributors, suppliers or just craft beer lovers. Our crew travels the world to bring back the best quality craft beers. Our brews deliver on premium taste and have stories that the people of Hong Kong will love.

We were approached by Carlsberg (HK) to Brand their new B2B craft beer business and delivered a full suite of services by relying on our extensive network of trusted partners.

I would recommend Steven and his ipulse team to anyone looking for world class design solutions

James BeacherCategory and Event Manager of Carlsberg HK

We have created an agile craft beer brand that communicates across all media touchpoints.

The Challenge

Build a team of copywriters, photographers and artists to work alongside the ipulse team.

A brand that would resonate with the craft beer community and F&B entrée and at the same time bring through the knowledge, expertise and service offerings that a company as successful as Carlsberg can deliver to the Craft beer consumer.

craft and crew instagram posts gif
The Solution

Every crate at Craft & Crew holds the story of a true craft brew.

Mutually the brand was brought forward through their brand collaterals, a comprehensive style guide, and their corporate communication and marking collaterals. For their brand presence online, we built a WordPress fully-responsive website.

Like what you see? Get in Touch

+852 6296 4020 or by info@ipulsedesign.com

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