Hong Kong Tech Company rebranding
Successfully rebranding a fast-growing Asian technology company.
Cornerstone Technologies (HKG:8391) approached us to participate in a six-way agency pitch to provide an overall “reposition” of their brands. The project covered all of their business lines: EV Charging, Energy, Recycling, and IT.
This project showcases the full suite of branding services we offer as an agency. Our key strengths and our passion for what we do best.
Services Used
Client feedback
One of the biggest tests to date as an agency and we created a fresh, flexible brand for the client to roll out.
The central idea of the concept was to develop a brand identity with the capability to have a stand-alone logo.
We understood the brand would have one master corporate brand. From this, there are sub-brands. Experience and research show that a brand mark helps companies identify different lines of business. By changing the colour of the brand mark, we can create identifiable sub-brands.
We find it wise to show the client a set of brand colours that link back to the original in a rebrand project.
The original brand’s blue was sky blue and was hard to replicate across digital assets. We suggested a darker version, which we named “Eclipse”, which represents trust. The yellow represents innovation and technology, both of which are Cornerstone Technologies’ new brand values.
We chose a font for the brand identity that conveys a sense of innovation and technology. We paired this with a round, welcoming font for all communication, as the brand is talking to customers.
Trust and welcoming, we believe, work for both B2B and B2B Industries.
Creating sub-brand names and taglines for the clients further lines of business.
Our copywriters expanded on the brand proposition document. Using the clear personas we created for the brand to identify the end-user. We were able to create unique brand names and straplines for application across EV Chargers, Recycling Machines and Mobile Applications.
Each one is accompanied by a brand colour that identifies with the end-user.
A custom responsive website with multilayers and scrolling functions providing easy navigation.
We wanted a home page that conveys a lifestyle brand. We achieved this by creating a brand video and clearly showcasing the sub-brands. Once the visitor navigates to the sub-brand areas, the page design changes.
The products are visually impactful, and the team took advantage of the movement designers can create when working with Elementor. This proved to be a great way to display a lot of text in small, readable amounts. As the viewer scrolls, the text transitions into the page.
