Lifestyle Product Rebranding
GET TO THE GAME
Primary tagline
We started with a marketing strategy. The goal was to create a launch campaign that would give the brand and us the flexibility to develop content under three distinct core pillars.
We listened, learned the product’s USPs, and researched previous marketing campaigns, key visuals, and consumer engagement to decide on an approach for the launch.
Services Used
- 02. Brand Playbook
- 06. Brand Assets
- 07. Website Design
- 09. Events & Key Visuals
- + Photography, Videography + Social Media
Client feedback
They developed a campaign strategy to launch the brand in Hong Kong.
GET OFF THE MARK
Quick & Easy – Highlighting the product’s ease of use
SOLID PERFORMANCE
Durable & Protective – Focus on the quality of design & materials
EXTRA STYLE POINTS
Style Points Included – Not only do they perform but they look awesome
Creating a series of campaign key visuals was essential to create impact, build awareness and sell the product.
In a world of saturated marketplaces, fighting for space on social media feeds is becoming increasingly competitive. We created a series of hero images to market the products’ USPs, whilst trying to find a space in the market amongst many great visual advertisements.
Developing a brand design style and establishing a strong foundation were important to Cleatskins’ future. Making the artwork instantly recognisable for future campaigns is the ultimate goal. We want potential or returning customers to immediately recognise the product’s visual style.
Building a Shopify website as a place to direct traffic and track conversions.
We chose Shopify for this because it provides an off-the-shelf solution for businesses looking to build an online presence without investing in large web design builds. Offering the most suitable and cost-effective solution is something we always try to do for our partners.
Offline sales & marketing are an essential part of a product in this industry sector. It’s also important to have a digital presence that serves as a central hub for all online activity. This makes it easier to track success, visitors, and fluctuations in traffic resulting from online marketing efforts, campaigns, and promotions.
Creative photography was the cornerstone of the campaign.
Being a single piece of moulded silicone, we had to get creative with how we showcased the versatility, function & range of colours of Cleatskins.
We spent a day suspending the products with fishing wire to determine the proper angles to take into post-production. Pairing the brightly coloured Cleatskins with boots of a contrasting colour was also considered to highlight one of the product’s three core pillars.
Let's see them in action.
Aside from studio photography, we produced two sets of lifestyle photographs to create a bank of imagery we could draw on over the following months for social media, promotional artwork, and across the website.
We focused on both the individual Cleatskins themselves in a suitable environment, and incorporating kids into the shoot created more relatable subject matter for the images. This also allowed us to highlight the three core pillar functions of the products, further strengthening the impact of the photography.
