Hong Kong Crypto Finance Firm Startup Branding
Creating an Asian investment brand that reflects a disruptive vision to make an impact in the market.
Chiron is a leading Asian investment group that focuses on high-growth investment opportunities globally, with expertise in technology and financial sectors.
We worked alongside the founding partners to create a clear and unique brand strategy and positioning.
With our vision for the brand agreed, we designed a corporate website and a full suite of marketing materials.
Services Used
Client feedback
ipulse were able to understand and deliver a beautiful brand tailored to exactly what we wanted.
Accelerating the development of promising, disruptive and emerging technologies.
The partners briefed us verbally on the company’s structure—three main business lines: Chiron Partners, Chiron Ventures and Chiron Management. Drawing on our experience, we suggested developing a brand with a clear identity running throughout. We would demonstrate this during the concept stage, along with the brand visuals.
Creating an Asian investment brand that reflects a disruptive vision to make an impact in the market.
Our chosen concept centred around creating a brand mark within the brand identity. The brand mark was created by taking the letter O and disrupting the circle, creating a glitch-like effect that aligns with the client’s brief and industry.
This approach allowed us to use three brand colours to distinguish between the three companies. As the business grows, the brand mark can be a visually stand-alone solid icon across all media.
We developed a comprehensive start-up solution, which enabled them to operate immediately in the market.
The ipulse graphic design team developed the brand identity to be consistent across all marketing channels. With a strong use of typography and imagery, the brand guidelines were created by the team.
We delivered a PowerPoint presentation design along with the business card and stationery.
