Hong Kong Rugby Sevens Event Branding
Branding the biggest event in Hong Kong’s sporting and social calendar.
Firmly established as the world’s premier event of its kind. One of the most popular annual sporting events in Asia, the Hong Kong Sevens attracts some of the world’s greatest rugby players and thousands of fans from every corner of the globe.
Create a key visual for Hong Kong's biggest event which captures the #HK7S
As a branding agency in Hong Kong, we focus on being able to consistently deliver unique brand experiences for events starting from the key visual through to a full suite of brand assets.
The inspiration for this tournament key visual came from a mix of different sources. The neon signs of Hong Kong, superhero movies and 80’s film posters, screen printing techniques and probably a few subconscious elements thrown in there.
Create a stunning key visual that can be deconstructed easily.
The Hong Kong Sevens tagline is “Where the world comes to play”. The word “play” reflects the sevens rugby on the pitch and the fun aspects happening elsewhere. It’s a clever title and one which we have been happy to stick with over the years.
With the visual’s main focus on the rugby players (for obvious reasons), we developed a new way to incorporate the fans, atmosphere, and spirit of the tournament: the tournament tagline lock-up.
Reflect the energy of the tournament!
The fast-paced nature of sevens rugby, the vibrancy of the city and the party spirit of the spectators.
As their creative design agency in Hong Kong, we were there to ensure the visuals had as strong an impact as the tackles!
