Campus France in Hong Kong – Event & Brochure Design

Event Branding for the Consulate General of France

Driving Participation for an online event amidst Covid-19 restrictions.

The client was looking for a branding agency to support them in creating content for one of their upcoming events, “Automne Asiatique”. Campus France’s headquarters in Paris organised them.

Services Used

Agency feedback

We collaborated with iPulse to create a campaign, with tagline, a series of key visuals, and promotional video.

What really impressed me about them was that they took the time to understand who we are as a brand, and our strategy.

Our creative writing partners created a series of taglines in dual language.

The concept we developed focused on comparisons. Highlighting the subject and course fields that the University offered and making them relevant to the audience in Hong Kong.

Pairing relatable imagery of each country with a campaign tagline we developed in-house helped bridge the gap between the audience and the event we were advertising.

When working on a campaign we always try and develop our creative concepts with flexibility.

Having a variety of assets and ways to share consistent but fresh messages is key to a successful online marketing campaign. When people see the same artwork, message, and tagline over and over, they can get annoyed, ignore the campaign, or even dislike the brand.

We offer different ways to develop creative concepts, so clients can use them across the channels they choose.

The client reported successful sales to their event which was promoted across the MTR social media and direct marketing.

We created a tagline and key visual that was developed across a full suite of brand assets. The most engaging is an event promo video. The client could use this across their social channels to drive participation to the online event.

We worked closely with Campus France in Hong Kong and, in association with the Consulate General of France in Hong Kong and Macau, to put together this campaign, which was a truly enjoyable experience. Since then, we have worked on a University brochure together to highlight their courses and scholarships in France.