Branding for a private equity real estate investment firm focused on China.

ARE was founded in January 2019 as a result of the spin-off of global private equity giant The Carlyle Group’s China real estate investment management practice, which then consisted of equity capital under management of US$470 million.

As a start-up with a big leg up, the client partnered with ipulse to create their visual identity, brand guidelines, and company website.