Ascent by The Carlyle Group (ARE) Startup Branding | China
China Private Equity Real Estate Startup Branding
Branding for a private equity real estate investment firm focused on China.
ARE was founded in January 2019 as a result of the spin-off of global private equity giant The Carlyle Group’s China real estate investment management practice, which at the time had US$470 million in equity capital under management.
As a start-up with a big leg up, the client partnered with ipulse to create their visual identity, brand guidelines, and company website.
Services Used
