The Alan Shearer Foundation (UK)


  • Branding
  • Web Design
  • Brand Identity
  • WordPress Website

Rebranding a UK Charity for ex England captain and all time Premier League Goalscorer, Alan Shearer.

We approached Alan on one of his trips to Hong Kong where jointly we were supporting the local charity of WallsendboysclubHK.

After listening to how the centre was set up for the people of the north east solely from the proceeds of Alan’s testimonial we were moved to offer our services to rebrand the foundation and it’s website to help them continue their amazing work.

We partnered with Craney, Ben and the ipulse team in Hong Kong for a full rebrand, across logo and website, the team were creative, responsive and we are happy to form a continued partnership.

Alan ShearerAlan Shearer, CBE, DL

Colour & Material

We modernised the original green used by the foundation and complimented it with two accent colours to bring variation and depth to the brand.

Pantone – 3258 C


Pantone – 7481 C


Pantone – 2456 C


The Branding

The Shearer celebration is as famous as the man himself.

We wanted a brand that was instantly recognisable. By using the iconic silhouette of Alan we hoped to build a deep recognition and memorable connection between himself, the foundation and the viewer.

The Website

A fully responsive WordPress website complete with Web Accessibility.

the idea was to design a website that everyone can access no matter their disability. The branding and core message is consistent throughout the site, encouraging viewers to discover more about the foundation and how they can donate in several ways.

Start creating a successful brand today.

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