Client
Mayfair Wines
Year

2014

Project Details
  • Corporate Rebranding
  • Hong Kong & China Focus
  • 3 Month Project
Deliverables
  • Brand Strategy
  • Brand Identity Design
  • Website Design
  • Corporate Communications
  • Brand Guidelines

Rebranding one of Asia’s first purveyors of fine wines to Chinese connoisseurs.

Mayfair Fine Wines re-approached iPulse to rebrand their company in order to have a clear position in Hong Kong & China’s Fine Wine Market, they needed an agency who understands their positioning and vision for the future. The New Brand identity had to be strategically implemented across a new corporate website and brochure in multiple languages for clients in Hong Kong, China and Europe.

The logo mark and typeface has also been modernised to become much more recognisable, friendly and approachable.

The brand identity was expanded into a comprehensive brand guideline, encompassing stationery, wine boxes, bags and labels for the wine and the retail store. Further to that, an elegant corporate brochure and a new modern corporate website were produced to bring all collaterals together as a comprehensive branding exercise.

“iPulse has been distinguishing itself from others in the field by demonstrating not only professionalism and creativity but also its continuous perusal for comprehending various market trends and tailoring its ideas and services to each clients needs. A team with strong execution capability and flexibility.”

Lili Ma, Managing Director of Mayfair

Contact Ipulse

ipulse limited, M01, 302, 3rd floor, Eton Tower, 8 Hysan Avenue, Causeway Bay, Hong Kong
Office: (852) 6296 4020