La Delicia Cafe Rebranding & Brand Identity Case Study
Creating a friendly British cafe brand which gives customers a unique experience.
“We are a family-owned café and coffee shop in Balsall Common. We aim to do two things: Good Service and Good Food.
When ipulse met the new owners, the vision was clear: a business that was tired-looking, both inside and out. We were commissioned to rebrand the company from top to bottom and bring the new vision to life!
Client feedback
We wanted something that cried a bigger city for our cafe in an English village, so naturally we turned to an HK company!
Rebranding a sleepy English village cafe into a city-style bistro.
Collectively, we wanted to create a brand that everyone in the village would be excited to see appear and wish to embrace. The colour was a key decision, and we chose the less-is-more approach from the start.
The brand is easily transferable across all media touch-points.
We rolled the brand out across a full suite of in-store digital displays, uniforms, coffee cups, menus (both in-store and takeaway), and business cards. We also helped the cafe relaunch with some marketing materials and created a fully responsive WordPress website.
