KUBES, One Of My Favourite Concepts For a Startup Brand Identity
Kubes Startup Brand Identity & Logo Design Case Study
Creating a dynamic brand for a Hong Kong start-up, offering affordable multi-use property investment space.
Kubes was located in thriving neighbourhoods, it is in close proximity to public transport and offers the most cost-efficient way to own real estate in Hong Kong.
We were approached by the start-up client, Kubes, to help launch their business and deliver a full suite of brand services. We also collaborated with Kubes to help market their business to the right target audience.
A concept created from a bird's eye view perspective.
We created a symmetrical brand identity, based on a grid system and drawn from a bird’s-eye view perspective of the Kubes property.
We chose a colour for the Kubes brand that will be trustworthy for investment but at the same to feels like a luxury home lifestyle brand. We paired this with two darker tones to create a contrast and make the main brand stand out.
